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Response 2.2* <br />Application Questions'. P arl- 2 <br />3l lmpact <br />Descrihe llre ptot st.tccess ot yo!rr evelttiacirvllyi'factlily rn ;rilraclion toilis{s. <br />ln 2021 . we conducted a strategic mafteting siudy which identified how we could <br />strengthen our band-wilh and practices to increase the visibility of what Cle Elum <br />offers. We engaged in these findings by increasirg our online marketing and <br />presence. This year alone. our FB post reach has increased by 453%. and our FB <br />post engagement has increased by 168%. We have also produced event marketing <br />materials ihat could be launched through social media, shared by our local <br />collaboration, and ihrough direct placement in the hands of those who are lodging <br />locally. Anotherlool thatwe have engaged in which has given us a sense of our <br />success in reaching visitors 50 miles and beyond is that of using QR codes to collect <br />zip code information. Our Public Market event cards are an example of successfully <br />tracking participation from 63 different zip code areas, including 2 countries that <br />visited dunng one or nrarket days. <br />Even with Covid restrictions, our signatur€ event. Pioneer Days was a success. <br />Building on a collaborative framework of offering an event that spans two - three <br />days and has activities offered from Cle Elum to Ronald. Pioneer Days was planned <br />with a lot of modifications. These modifications didn't stop visitors or those who <br />wanted to celebrate our Nation's bidhday. Working together, the Cle Elum Downtown <br />Association was able to maintain the role of bringing everyone together to develop a <br />marketing plan for a rlulti-day. multi-location major event. The report back from <br />partners was very positive. numbers were manageable. and events well attended. <br />Lodging facilities appreciated the Pioneer Days event cards that provided their <br />visitors with current information on whai was occurring. This was our firsi use of the <br />QR code process and zip code tracking method. We were able to determine that <br />visitors came from 42 different zip code areas and from as far away as Oregon, <br />California. Arizona. Montana, Maryland. New York. Georgia and Florida. <br />25Ct ,.hattlder lislti