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APPENDIX l: ASBP OVERVIEW <br />Based on the results of the SWOT analysis the Team developed the Airport's mission, <br />vision, and values statements. After developing the Mission, Vision, and SWOT Analysis <br />the Team provided recommendations for goals to be reached to realize the Airport's <br />mission and vision. The goal recommendations were based on the SMART model. <br />truly be reached). <br />the tangible evidence that the goal has been reached). <br />Airport to reach beyond its true self, the goal will become burdensome and ultimately <br />detrimental to the process. However, the goal should be challenging enough to <br />cause the Airport to "rise up" to achieve it. <br />provides the "race-track" needed to keep the Airport on course with a clearfinish line <br />to pursue. <br />Finally, there are typically four different types of goals. <br />adv antag e of o p po rtu n it ies <br />advantage of opportu n ities <br />Airport Strategic Business Plan, 07 12612021 12