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<br /> GOALS AND OBJECTIVES <br /> <br />Airport Strategic Business Plan, 07/26/2021 2 <br />III. GOALS AND OBJECTIVES <br />The Airport’s goals and objectives were developed to preserve, build on, and leverage the <br />Airport’s strengths; address and remedy the Airport’s weaknesses; seize and capitalize on <br />the Airport’s opportunities; and manage or, if possible, eliminate the Airport’s threats. <br />Based on the Airport’s mission and vision and the Strength, Weakness, Opportunities and <br />Threats (SWOT) analysis, team members provided recommendations for goals to be <br />reached in order to realize the Airport’s mission and vision. The SWOT analysis results are <br />found in Appendix III SWOT ANALYSIS. The final goals and objectives are based on the <br />SMART model1. <br />MISSION The Mission of Kittitas County Airport – Bowers Field is to operate and develop the  <br />Airport and Industrial Park in a safe and efficient manner to encourage the  <br />availability of high‐quality aviation and non‐aviation products, services, and facilities;  <br />support professional aviation education programs; enhance the economic benefit  <br />for the County; and support local and regional emergency preparedness.  <br />VISION The Vision for the Kittitas County Airport – Bowers Field is to be the leading Central  <br />Washington regional general aviation airport that is a vital and self‐sufficient center  <br />of air transportation and economic activity.  <br />GOAL 1  <br />  <br />Increase the capital investment in revenue generating assets at the Airport by forty  <br />percent (40%) by the end of 2024  <br />GOAL 2  <br />  <br />Secure the development and/or operation of new aeronautical and aerospace  <br />products, services, and facilities by 2024  <br />GOAL 3  <br />  <br />Increase the economic impact of the Airport on the community by twenty percent  <br />(20%) by the end of 2024  <br />GOAL 4  <br />  <br />Improve and enhance the safety, security, and efficiency of the Airport’s airside  <br />infrastructure by the end of 2023  <br /> <br /> <br />1 A detailed explanation of the SMART model can be found in Appendix I Airport Strategic Business Plan <br />Overview