Laserfiche WebLink
<br />APPENDIX I: ASBP OVERVIEW <br /> <br />Airport Strategic Business Plan, 07/26/2021 12 <br />Based on the results of the SWOT analysis the Team developed the Airport’s mission, <br />vision, and values statements. After developing the Mission, Vision, and SWOT Analysis <br />the Team provided recommendations for goals to be reached to realize the Airport’s <br />mission and vision. The goal recommendations were based on the SMART model. <br /> Specific – simple, straightforward, compelling (without specificity, a goal can never <br />truly be reached). <br /> Measurable – tangible, able to be tracked (an effective goal requires a statement of <br />the tangible evidence that the goal has been reached). <br /> Attainable – possible yet challenging enough to be motivating. If a goal requires the <br />Airport to reach beyond its true self, the goal will become burdensome and ultimately <br />detrimental to the process. However, the goal should be challenging enough to <br />cause the Airport to “rise up” to achieve it. <br /> Relevant – important to Airport stakeholders. <br /> Time Bound – includes a beginning and ending point. Identifying start and end dates <br />provides the “race-track” needed to keep the Airport on course with a clear finish line <br />to pursue. <br />Finally, there are typically four different types of goals. <br /> Strength/Opportunity (SO) Goals – goals that leverage strengths by taking <br />advantage of opportunities <br /> Weakness/Opportunity (WO) Goals – goals that address weaknesses by taking <br />advantage of opportunities <br /> Strength/Threat (ST) Goals – goals that leverage strengths to manage/avoid threats <br /> Weakness/Threat (WT) Goals – goals that address weaknesses to manage/avoid threats