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Response 2.1 * <br />Response 2.2 * <br />Application Questions. Part 2 <br />3l lmpact <br />Response 3: <br />Measuring Results* <br />Vvhy would lourists travel 1o Killitas Cor rnty to attencl your evertlaclivity,,lacilily? <br />EDE is working to become a statewide draw for dances and audience members <br />alike through the prdsentation of high-quality. family-friendly, affordable productions. <br />in addition to premium dance instruction. <br />The goal with our productions is twofold <br />1) to provide an unparalleled opporlunity for our local dance community to perform in <br />live shows to large audiences <br />2) to bring audiences from around the region to appreciate an support the dance arts <br />in Ellensburg while experiencing amazing enterlainment. <br />Longer term goals of EDE include creating opportunities for dance competitions to <br />be located in Ellensburg and create an even larger audience and appreciation for <br />dance. <br />For the 2022 season. EDE will create marketing materials and a reach that we have <br />never attempted before. We know that we attract tourism audiences from outside the <br />region to attend The Nutcracker and we want to do the same for our spring shows. <br />EDE will work with a marketing consultant to identify audiences to larget and create <br />a professional image for our company. We have incredible facilities in Ellensburg <br />ihat can support large audiences and the partnership with CWU will allow us to <br />capitalize on that as well. <br />2500 characler iinil <br />Describe lhe prior success of yorrr everlt/acl,vitytfacllity in altraction iouaisls. <br />We were unable to produce a show during 2021 due to limits on gathering and an <br />inability to secure venues due to covid. <br />We have attached numbers from CWU, who sells tickets for The Nutcracker. These <br />historic numbers show an audience attending from a broad spectrum of the region. <br />ln 2018, ofthe 500 ticket purchases who bought online (there are substantial ticket <br />purchases at the door who are not tracked for address), about 40% are from more <br />than 50 miles away. <br />Those number reflect a very small - to negligible - amount of advertising anywhere <br />outside of Ellensburg. <br />2500 characte. linrit <br />Describe holv yau v/ill p! otrtole yorrr eveni/activily;facility to attracl tourisls. <br />EDE will work the Encore Media group io publish our 2022 season and target niche <br />pedormance publications in the Seattle area. We will also work with the WA State <br />Arts Alliance and other statewide ads organizations to promote our season. <br />Locally, EDE will work with the Chamber of Commerce to use social media, print <br />media, and radio to highlight our show and profile oLrr dancers. <br />The draw of professional dancers will easily attract a broader audience and our past <br />products show that clearly. <br />Additionally, the collaboration agreement with CWU allows some productions to be <br />included in the CWU Theater Season and therefore included in all CWU mailings <br />and advertising. as well as the CWU website. Tickets for these shows are sold <br />through the CWU ticket office and plans are in the works to allow the Kittitas County <br />Visitor Center as a ticketing location as well. <br />2500 character lin)il