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Response 3: <br />Measuring Results* <br />Describe holv you will promote your evelrUaclvilyllacility to aitract tourisis. <br />Since there are a number of current indoor restriciions, our Museum would like to <br />encourage individuals to discover and explore local history, and local businesses, in <br />a new and exciting way ihat will make the organization accessible to everyone. By <br />producing videos that utilize clues featuring aspects of local history and items from <br />the museum collection. it enables a level of accessibility for those who wish to <br />examine and study Kittitas County history as well as making it tangible to place and <br />time within Kittiias County itself. This also will enable individuals io become exposed <br />to a business they may be unfamiliar with, and hopefully spend money at that <br />Iocation. <br />Through the creation of videos, and their promotion and housing on the website, <br />informalion about the Museum, Kittitas County history, and regional information will <br />be able to be shared with anyone interested. Information about people, places, <br />events, activities, and items in the Museum collection (whether on view or not) will <br />be able to be shared with everyone - and connected to a location in the comrnunity, <br />as well as the history of a business or location. <br />Ultimately. the goal is to entice individuals to explore Kittiias County and its history, <br />businesses. and organizations through a utilization of the resources housed in the <br />museum and to become engaged with the Museum's planned business partners. <br />Messaging about staying overnight, visiting ihese localions, and special events will <br />be conveyed through the newsletters and online adverlising. The websiie will be <br />available to anyone interested, as well as the videos through social media, and <br />online advertising itself would be targeted toward specific interests in the western <br />United States. <br />We will measure our success through tracking sign-ups and open-rate of the <br />newsletter, the views of the videos, Google Analyiics and tracking of the website and <br />respective social media insights and tracking. We will also track onsite visitation <br />through our Attendance Log, which we compare to the previous years to identify <br />trends and adjust our advertising campaign accordingly. We will also request any <br />business partner to track lhose specifically visiting for our event as a condition of <br />participation. <br />2500 character linrii <br />Application Questions. Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?