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Response 2.2*
<br />Application Questions: Parl 2
<br />Describe the prior sriccess ol your everltaciivily,facility in attractiotr tourists.
<br />As the county-wide scavenger hunt is an entirely new event to the Kittitas County
<br />Historical Museum, we do not have any prior success to mention. We are aware that
<br />the Tacoma Historical Museum and the Clark County Historical Museum have both
<br />had very successful events but lack the specific data for these activities; they were
<br />also events on a smaller scale.
<br />The Kittitas County Historical Museum itself has had great success in attracting
<br />visitors. By reviewing our guest register and through verbal interaction with guests,
<br />we have found that despite the COVID-19 closures and restrictions in 2020, we still
<br />had 2,625 visitors who came in the Museum. Of those who visited, 58% of our
<br />guests in 2020 (1 ,523 of 2.625) were from 50+ miles, with most visiting for a day{rip
<br />or overnight trip from lhe 50+ mile distance. Visitors from Washington State primarily
<br />came from Seattle, Tacoma, Auburn, Pasco, Kennewick, Everett. We have had
<br />visitors from 28 states, with ihem primarily being lrom California, Oregon, ldaho,
<br />Texas, Florida, Nevada, and Oklahoma. International visitors came from Brazil,
<br />Canada, China. Germany, Lebanon, Lithuania, the Nelherlands, New Zealand,
<br />Spain, and the United Kingdom.
<br />While this data compares to our 2019, in that it only represented 3'1 % of our
<br />traditional visitation rate; and reverted visitation standards to that of 2017. Each
<br />year. our campaigns have been very successful in our activities, with an annual
<br />growth of approximately 25-3Ao/o.
<br />Additionally, our social media reach has been predominately to those outside of the
<br />50+ mile distance, with our top cities following primarily registering as Seattle,
<br />Tacoma, Portland, Spokane, Kennewick, Vancouver (WA), Everett, Port Orchard,
<br />and Auburn.
<br />We have ascertained the data from our register book that indicaies event aitendees
<br />come for museum activities (whteher as lecture or walking tour) from as Tri-Cilies,
<br />Renton, lssaquah, Moses Lake, Portland, OR, and even Georgia, beyond those
<br />from Kittitas County. In most cases, most had heard about the events from social
<br />media marketing and promoiion, so we anticipate similar success for our 2022
<br />advertising program and campaign. Many of our museum activities, including new
<br />exhibits, have always proven to be of interest to those looking to day-trip or
<br />overnight in Ellensburg and Kittitas Couniy, so we also expect this program to entice
<br />those looking to find out more about Kittitas County hislory in 2022.
<br />2500 cha.acter lirrit
<br />3l lmpact
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