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Response 2.1 * Response 2.2* Application Questions . Parl2 !.Vhy y/ould lo|rists travel io Killitas Counly to atler]C your evenyactivity,,tacrlity? The Horse Park has become a destination for many Northwest horse peopie and beyond because of the beautiful setting, wide range of facilities and convenient central location. other factors that draw event organizers are the guality of arena grooming and knowledgeable customer service. These are not characteristics found in many other facilities in washington state or elsewhere, and will continue to altract a range of competitions from a large and diverse marketplace. ln addition. the iocal area provides a growing array of other recreational opportunities and visitor amenities that will further attract tourist to visit and return As long as the Park continues to host large events we will draw visitors from over 50 miles away because that is where the horse population is concentrated. And since we rareiy host one-day events, those visitors will stay overnight anywhere from i to 6 nights for a show. spending money on lodging, food, beverages, fuel. supplies and services. 250C characier lisrit Describe lhe pnor success c{ your evenllactiviiytiacili!y in allracliol {iiu.ists. We obtained residence information from 3,g0g visitors this year, who came from throughoui Washington, 20 other states and Canada. This number reflects the padicipants who register for recreational riding and events. lt does not include oflrer visitors such as spectators. event staff. volunteers, vendors, officials, famlly, trainers grooms. etc. lncluding these additional visitors and the number of days people were on site, we estimate we had a iotal of 20,700 visitor days this season, with g5% of those visitors residing more than 50 miles away. Please refer to the Visitor and Economic Metrics Table for annual results since 2014. 2500 oltaracier lintit 3l lmpact Response 3: Measuring Results* Desrribe lraI./ you .rill pronrole your evellla{livityi.lciLly to altt:trt toutisls. we create and distribute videos. pictures, flyers and other methods that demonstrate the facilities we have and are developing, and the scope of activities the park can host. we need to continue this effort and provide more specific visual nraterial about the covered arena. RV hook ups. stalis, dry camping, jumping materials available. lunging and wash rack areas, PA systems, etc etc. That is the detailecl information event organizers and recreational riders want to know when making a decision about visiting the Park. These nraterials are made visible onsite, emailed and posted on our website and Facebook, and shown at meetings. Links are made with other websites thai further promote the Park. We also do some prinl advertising when appropriate, and that may prove io be a good tool for reaching nonequine audiences. People who are making reservations to come to the park do so through our website and online syslem which is a very effective oppodunity for us to promote lhe venue. The best promotion of all is testimonials and word of rrouth endorsements from people who have visited the Park. To do so we need to keep developing and maintaining the Park and providing excellent customer service through ongoing operations. 25t10 chafacter limil Application Questions: Part 3