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Response 1: ProjecVEvent Description * The Horse Park's mission is to build, promote, operate and sustain the premier destination for horse activities in the pacific Norihwest. our target market includes Washington, Oregon, ldaho. Montana, California. and British Columbia and is comprised of very diverse english and western horse-related interests and disciplines. lt includes amateurs and professionals, people of all ages and skill levels. Our marketing objectives for 2O22 aie lo '1. Retain the I large events we currently host and to attract more as opportunities arise: large events do not change venues often and have a long lead time for relocating. we want to book large shows of 150+ horses that run z-4+ days thereby causing more visitors to stay overnight. overnight stays increase park revenues from stall fees. RV camper hook-ups, arena fees and other use charges. Having people stay also increases opportunities for visitors io patronize local businesses. 2. continue to attract and host a wide variety of medium and smaller size shows, clinics and camps. we attraci many smaller clubs and groups that each have their own needs and focus, and often are able to handle more than one ofthem simultaneously. 3. Keep stakeholders informed about proposed land sale and development plans bordering the Park, new amenities that help make the park more turn-key for event organizers, and staffing progress after a very difficult labor market this year. 4. Make additional improvements to our online software products we use to provide information (website and Facebook primarily) and handle visitor registrations. ln summary, following the challenges of the covid pandemic, we hope to rebuild our overall visitor count by actively marketing our facilities and capabilities and the healthy outdoor environment we provide. we will put special emphasis on the new large covered arena that opened in May of this year. Finally, we will continue to upgrade use of online systems to draw people to our website and allow us to communicate effectively with returning and new visitors. 2500 character l;mil Video Link Please provrd{r us link to a brief virJeo sLlnrmary of you orgatrizaiion,s evenyprojecl. yrrr: lfiUS t he present at theil&A rleeting in Noveilbet to qualily {or funding. https:l/wwuyoutube. com/waich ?v=C 1 qSRj- hvk4 List of lntended Use of Funds* $7,500 photo, video, website and mapping enhancements $7,500 additional improvements in online software processes 2l Supporting Kittitas County as a tourism destination 1' Away frotlr their place of residence or business and staying overnight in paid accommodations, 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight: 3. or from another country or staie outside of their place of residence or business. You must provide the evidence utilized in determining your projections.