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Response 2.2 <br />Applrcatron Questions Part 2 <br />3l lmpact <br />Response 3: <br />Measuring Results* <br />[l-'(arlha (l'] 'rl,trt s, a'i'i:s J'v:r'' :!r- rl'ixilvl:l'il':l f rli liiltj'ill(n :8'ri ;i!l <br />Over the past I years, tlre Cle Eium Rot':ndup has seen 3rl rrl'lresse in notorletv anJ <br />attgndan0e..fheRoLrndtichasgrowl.]i|omana.4ate..]'ro.ieowithl00speclalo;.slo <br />a PRCAI/VPRA nrofessional rodeo weeketrd event ihai attrscts thousands 3l <br />soectators. veqdors cclltestants' a'ld volutrfeers' <br />ln 2021 altendance was trackeC iry direct cottnt' Earcoded tickets were sold and zip <br />cocles lor pL:t'clrasers were tecorded at the tinte ol sale Trckets were scanned at tl'le <br />seatirg enlry gaie Adtlitionally nre collected accornmodatiolr inforfiaholl by direct <br />ask lvilh t'egalds to overnight slay and acconlmodaiions inforrnaiion as Kittttas <br />resiclent rt:fotrnation- Additionally' contesiants' vet:dors and volLrnteers were asLed <br />[o ptovide horne zip code and overtright ascorrnrcdaitort information dLriing ihe <br />regrsl|allon Process. <br />ln202lwehaci203goverallaltendance.]309lverefrcn-routstdeofKittitasCoi:ltty <br />236 were fr'or'n orliside tire state or coilntry 1070 paiti lor ovetniqr:t lodtttlq <br />(hotelimotel, RV. or rracatlon renlal) based on tnformalion proviced rn diiect ask <br />during ticket pulcilase or registration as 3 c0nteslant volt:nleer or vend'rr' Using ihe <br />2-5 pecpl€ per oaid lodging rlight formula i3s prol'ided by the clramber) miant that <br />lhere were approx 508 paid niglrls' <br />Clearly ilre Rounciup brlngs"lesterrr t(lul-ists lo Cle Elurrr and ilelps lilenl la dtscover <br />the allure oi the shcps. restalirants' anc |c'reation in Kiltiias Ccunty <br />'f i"r., ':" :,.: \ \ 1\. <br />')1)lil,b')'l: Y!-l; t -l t)' iii': yci I t;':1:l'dfl " <br />''1t t l\r) til'lill l:i;: r'5 <br />ThecleElumRoilrlri,Jprvtllutil,:emalkstillgslrategiesirrn:ulltplenreci''lnrslo <br />prornote orf everri and aiiract lourists to Kittitas couniy <br />Otir tarEet audience lvrll be lndlvi'juals anll fanriiies who h:ve 'ln irltc'est In roJeo <br />westeln sp.:ris &icr lifestyle ancl enicy the grea: otitioors' <br />We wili utilize brancled n1ar1(eting in social nredia such as Facebooi" taigeled ads' <br />ltstagranr, Google AdWorcs and tnlluerlcer campaigns Drivinq trafftc to oilr webslte <br />lor ccnrleciion r,vith tickets, accof]llxoclati'Jns' tottt'istn sponsor oromo' lirrks and <br />ssles'WewillUsedigitaltnarketingKeyPerfor"rnanr:elndicato/S{KPl}tolneasure <br />the efficacy of our tactics to opiimrze and imptove tl're results throughout the <br />t.rari(etin g calxPaign. <br />Relatlonal digital anC print marketing in parlnership rruitl, our sanciioning body' <br />corltraclols,sponsols,andvendorsAgleenlenllorsocialmediaanriwebprornolioll <br />to clrlve lheil followers an<J fans lo our website' nledia' and event' <br />lVe will uliii:ie in-person nlsrkeiing end protrotiorl wilh the Round''tp Queen <br />ambassador wh0 travels throughout ihe pacific northlvest llrolnoiing lhe Roitttdtlp <br />arrd our comr:lunity. Our royalty averages 4'000* nliles of tfavel each year and <br />hands cul several hundred posterphoto carrls thai colltain branding 3lld evenl <br />infcLmation. <br />Atlclitionally'wewil}ut]lizera.iiasdVer{ising,dilectlnail.poste's.andotherprilrt <br />publications lhat will ccntaln clisccunt codes to drive br:srness tc out webslte fiom <br />oulside of Kittitas coLInty. <br />We vuill aciust our campatgn tc uiilrze straiegles with the greatesi success ln drivtng <br />licket sales and tour'sn1 f0r out everit <br />:)tiiai tfjii..r:l(, lirl ,l