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4.2 Promoting Local <br />Business* <br />D+sttilitl i'r\! yrlr vrl p,sr r:ltr lDd{irrq i}staltrslIrrenls ] a)st,,,]tanls itto 0r'5lIe-is lo.al3'1 r!i l,,llllir5 L,)rinly <br />- Feedback lron part;crpatirlq venues in 2021 suggested that it was very beneficial <br />for their tlus{ness to have alcohol. general beverages. and food sales at the ven|les. <br />and ihus not to have us cornpete rvith therr at the Rotsry Paviljon.iMain Stage area. <br />tAte will be discussing this result as a boald and will iniegrate this information into <br />olrr new lestlval plan. and these chanlles are reflected in our proposeci budgei for <br />2022 With this clear benefit to the venues rn mrnd, ure would decrease some <br />income. bul also srgnificantly redlrce our board and volunleer effort and expenses. <br />Our new collabotation vrith the Dnwlrlown associalic[ wil' benefit this plannirrg and <br />discussicn greatly. <br />-- We pian on using social medja nrarketing. radio ads. sending brochures <br />throughout Washington State, tourisnt ads, newspaper ads. online adverllsinq. <br />discounled iicket prornolions and cross prom0tions wiln lodging estabiishnrents, <br />--By developing our on-line nelvslettertargeting pasl attendees. we can keep our <br />palrons engaged tn what thts year's festival will be offering as well as connecting <br />them wilh othe, events i|r oi..:r area. The altenriee list is derived from our pOS sales <br />during the festival as weli as what lhe Chantber sells Showclix sales ancl our <br />maritng list that lnclucles Emaii ac'dresses. <br />--ln2Ol9.\,vesen!851 donaliofr{etters{5360[65%wereoutof KrttitasCountvand <br />35% were out of Washtngton State). The mailing included or.rr brr:chure advedisingt <br />our festival and outlining other local events haopening that weekend. <br />- \ le will contirrue lo explore with lodging establishments the possib,lity cf creating <br />value pack.ages for lhose who atterd the testival, At least four of them ;ndicalecJ <br />rnterest iil a polenti3l partnership, <br />-- We are also considering oftering swag bags iin collaborallon ruith EDA) or other <br />incenlives tied to a survey oppodunily to the lodging establashnrents forthose <br />attending the festival. This should help us have a better count on fesiival a[endees <br />s'laying in town. <br />250L1 .har 4-;ler lr!tif <br />4.3 Host Hotel*.s:1rfj,r I '),J.1i l':.:,1'tt i,.: 1 .lr; l.rt :tr-.ilt i:r.riai-,ii i.rj ijr{ !1. .j,_1,..1 <br />No <br />*, Yes. Hotel Windrow & Econolodge {for the arlists) <br />5l Future Plans <br />Pleaseexplainwhatplansexisttoallowthigproiecttobecomeself-sustaining. lncludeanypiansforticketsales, <br />event sponsors, and other cost-recovery models.