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Response 3: <br />Measuring Results* <br />l-)esc.lhe ho!.r )rqu !.jrll pfomLlle yoLlr e!elitactivtiyr'faqilliy to elr'cl 1)u.sts_ <br />WSSSM "ll's Been Quite a Run" Campaign <br />Created by Kevin Nolan and the Craters of the Moon Team from Cl Elum, the <br />WSSSM "lt's Been Quite a Run" canrpaign features print. online and video <br />advertising featuring some of the biggest names from washington state snowsports <br />history including olyrnpians Debbie Armstrong. Phil & steve Mahre, snowboarder <br />Craig Kelly. and Tacoma's Gretchen Fraser. the first American (man or woman) to <br />win a Gold Medal in the sport of skiing from the US in 1936. This compelling <br />campaign has provided great traction in 202'1 and will be expanded and used jn <br />multiple formats in 2A22. The WSSSM media plan is being tightly managed at no <br />cost by experienced media buyer Megan Smiley of Sunny & Smiley <br />Target Audience: WSSSM adverlising iargets adults (ages 1g-54) in the Seatfle- <br />Tacoma metro area (more than 50+ miles) with a keen interest in skiing and <br />snowboarding. <br />Timing. Year-round campaign but with a focus on winter and summer (high seasons) <br />Toui'isrr/Marketing Focus Areas <br />1. General Museum Awareness/MarketinglTourismfuisit Us Campaign which will <br />change by season for 2O22 <br />2. New Snowboarding Exhibit <br />3. ln person events in 2022 <br />Tourism Marketing Plan <br />. ONLINE: Social MedialDigitalA/r/ebsite/E-News Advertising. potential examples <br />tnight include Facebook, lnstagram. 425 Magazine Email E-Blast <br />' orr/streamed Media Video Adverlising. Potential examples might include targeted <br />.30 second streamed media on Netflix or HLrlu <br />" Television Advertising. Potential example nright include a segrlrent with Evening <br />Magazine <br />. Print Advertising. Potential example might include 425 Magazine or Sealtle <br />Magazine's 'Best of' lssue <br />' Website Design and Tech Updates <br />' Ptint collateral (postcards, flyers. posters). Poiential oversrzed postcards or flyers <br />mailed or distributed at key locations to pronlote in-person events at the nruseum <br />Measuring Resulis <br />'visitors are counted as they enter the mLJSeum by volunteers and tabulated on <br />excel spreadsheets <br />'visitors are also encouraged to sign the museum guest book where we track cities <br />and zip codes <br />. Volunteers are trained io ask questions like "Where are you from" and ,,What brings <br />you in today" and "Are you staying overnight and where" and to rnark answers on <br />the visitor report for the day <br />" Google analytics, Facebook reports and OTT streanred reports can tell us <br />response to adveftising vehicles used <br />. Tracking average visitors per month and per season and comparing it to prior <br />results can help us track successful campaigns <br />2500 charecler iirnil <br />Application Questions. Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?