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Response 1: <br />ProjecVEvent <br />Description * <br />Video Link <br />List of lntended Use of Funds* <br />Employee Travei & Training <br />Social Media / Online Marketing <br />Print Advertising <br />Venue lmage Promo <br />TV and Radio Advertising <br />Computer Maintenance Expense <br />lT Support <br />Facility Hire (rental, sound systems, iwo-way radios, <br />etc. <br />The Cle Elum Downtown Association is a nonprofit organrzation whose nrission is to <br />Preserve. Pronroie and Enhance Cle Elum's Historic Downtown. One of the avenues <br />that our organization uses to achieve these goals is by fostering successfirl <br />partnerships and collaborating with others to offer year around events and activities <br />in Cle Elum. <br />Promoling Cle Elum as a histolic and vintage community is gaining popularity. <br />especially with the number of 'vrntage" retail and new restaurants that are following <br />a this theme in their d6cor. Our business cornmunity is beginning to build a look and <br />feel that is altracting more visitors. This. accompanied by our events. has impacted <br />the number travelers from 50 miles or farther who are exploring Cle Elum. <br />The Cle Elum Downtown Assocration encoutages tourism and overnight stays <br />throughoul the year by offering signature annual events such as. Pioneer Days. Boo- <br />Elum, and Christmas in Cle Elunr. ln addition. we have worked to create smaller <br />events or activities to increase tourism to our community. <br />For 2O22 our pians are to offer our signature events. Pioneer Days, Boo-Elum. and <br />Christmas in Cle Elum. For all events we are adding to the level of experiences that <br />visitors might engage in. We are doing this to encourage greater participation arrd <br />longer stays in Cle Elum. Pioneer Days will continue to be a multiday event that <br />occurs at multiple locations. For the downtown location, we will be adding back the <br />Artisan and Craft vendor market, Kids Zone, and new Retail Activities. Boo-Elunr will <br />include pre-Halloween events to encourage tourists downtown. We anticipate out <br />new Scarecrow Contest thai is starting ihis year will become a draw as these unique <br />characters gain popularity. Christmas rn Cle Elum will continue to span from Sn-rali <br />Business / Shop Small Day (lasl Sat in Nov) through three weekends in December <br />to encourage visitors downtown and overnight stays for holiday shopping and <br />festivities. <br />We are finding that a market style approach to retail acttvities works well. lt clraws <br />shoppers who are visiting and encourages new visitors to our downtown. Our <br />markets also enhance the shopping experience by adding pop-up art,sts in stores. <br />vendors on the sidewalk. music, and announce food and beverage specials being <br />offered. Our Mother's Day Market and the Public Market will continue. Our plans are <br />to increase the Public Market by doubling tlre number of weeks it will operate. <br />25C0 a:baracler llmii <br />1'lea3e/avlde itslirlkicabiief,/i(learusrnrar),,?l{y.rlrnrqaJnlraLionsevenjl)f9je(ti. L{ii\rlUijl-bepr<rseni3ltl.e <br />ar&/i.reelirE il Novemlrer io qiialiiy io. lt,ndiDE. <br />https:l/www. d ropbox. com/sln gkk 1 eajBme0qfcl <br />CEDA-CLIAC-Video-Marketing.mov?dl=0