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lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.'1 Collaboration *Currently, we have valuable partnerships with both communtty groups, as well as regional and corporate sponsors. Our major sponsors we look to have back for the 2O22 event include Mike's Hard Lemonade and Legends Casino Hotel. We've also found success in local trade partnerships with KXDD radio and the Harnpton lnrr of Ellensburg to help support our event operations and marketrng. Our conrmunity partners are valuable as a volunteer effort to help run our event and set special displays. These groups include the Ellensburg Rodeo Posse, Rodeo City Roller Girls. National Guard. and Antique Military Vehicles Club. We are also thankful to ail our flrst responder volunteer help that ensures we all have a safe and fun time. This includes Kittitas Valley Fire and Rescue as well as the Kittitas County Sherifls Department Reserve Program. We are looking at expanding our partnerships for this upcoming year and the biggest one we are looking forward to is with the City of Ellensburg. The City's Park and Recreation Department has shown interest and commitment to settrng up additional 4th of July festivities in Mernorial Park next to the fairgrounds. These family fun activities and entedainment would begin in the afternoon and lead up to the opening of the concert area and evening schedule. We very much look fonryard to working on this event expansiorr and having a great partner in the City of Ellensburg! ?t00 aiiaracte. ltttii 4.2 Promoting Local EUSlness iJescr!fle lio\a you \,1ill promal6 {o(lEiilg establrsllrlenls. tesiauianls. aDd bListness locataC ii Kiliilas CoLtnty Our plan is io establish a Iarger local business partner program to, in turn. promote one another on an even bigger scale this year. The event team is working on ideas currently on which businesses would make great partners in cross-promoting through social media and on-site visitors. Our website has been a wonderful tool to feature businesses suclr as hotels. restaurants. bars. and much more where we can help drive event atiendee traffic to therr small businesses as well during their stay. 25C0 chaf:lcie. limtl 4.3 Host Hotel*ls':f:.e a irosl hclel iot yout e'lrltt or {jrant ptoleci'2 li yes. list {he hoiel. No ' Yes. Hampton lnn of Eliensbirrg has been a great hotel partner for us year-round the last couple years. and especiaily during the Pakiot Night Under the Lights. Currently ihat partnership is set to continue in 2022 as well. 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ficket sales, event sponsors, and other cost-fecovery models. Future Plans*As Patriot Night Under the Lights grows as an established annual event. we expect the event attendees to increase. We have the capacity to double our attendance as we proceed. so by making this a desired and memorable event we can becorne self- sustaining just by increased ticket sales, However. as the event grows il also becomes more marketable to major sponsors and we work with a Sponsorship Consultant that specializes in event sponsorships to assist in generating that funding each year. Through the growth opportunity in each of these areas, we plan to be self-sustaining rn the next couple years- 2500 cltaracier linril Application Questions'. Part 4 6l Additional lnformation