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Response 2.2 * Application Questions'. P art 2 3l lmpact Response 3: Measuring Results* Application Questions: Part 3 Desrribe helv ycu ':/ill pronlcle your evelrilatiiviiyriaciirty io alitact touris!s. The event will firsi be promoied through radio partners frot"n the Columbia Basin. up to Wenatchee, over to Seattle, down to Yakima and the Tri-Cities. and over to Spokane. We will also use targeted Facebook ads in those areas to promote online awareness and get direct-click traffic to our websiie for tickets. "Bandsintown" ernail newsletters will also be an effective tool in the same manner. Targeting will be fixed to couniry music fans, patriots, and families looking for holiday fun. We are expanding our digital targeting to regions outside the Washington bordel along Oregon and into ldaho as well. We really hope to see a growth in our western Washington attendees next year as well, so we will be marketing in both the Northwest and Southwest corners of Washington next year. The pandemic and not knowing what restrictions would be made marketing very difficult and rushed in 2021 . With more time throughout the year to market the event, there will be more awareness and we will be able to get ahead on people's holiday planning. 2500 characler lirnil ilescrille t're priof silcress Lrl yoi.r eventlactiyil/lfacility in altractt.rl k)rIs!s. Just days after the event ban lifted in Washington State, we were fortunate enough to have a full-fledged concert full of great musrc. good times. and laughter. People were so excited to be together again watchirrg a live performance. Despite not having much time to plan and advertise once we knew we could continue with the event, it still came together great with the amazing performances and a great crowd. After a stunning National Anthem, we had opening act Huckieberry Road kick off the concert and get people going before Joe Nichols took the stage. Joe had the crowd rocking through the night and the arena floor was full of people dancing and singing along. ln precautionary efforls, we made some layout changes this year and attempted new seating arrangements to be prepared for restricted attendances. While they were great plans to get through a resiricted event and it worked relatively well. there were a couple downfalls when it came to traffic flow and rnteraction. So, we will be leaving ihe marn layout as isf or 2022 but changing the arena floor arrangement to generate a better experience for concert goers. It was also a bumrner to have our fireworks slrow cancelled thrs year. but we work with an amazing company that was able to hold our show over for 2022 luckily. We will be excited to jump back into our safety planning and special arrangements with local fire personnel to rnake sure it goes offwithout a hitch, lt's the safest way for the whole community to enjoy a grand-scale fireworks show in one location without them risking lighting off their own fireworks at home. Overall. 2021 lu"ned out to be a smooth operation and great event to bring in tourists and give locals a way to celebrate within their community too. This event catered to both families and people of all ages from kids to grandparents. All event partners, seruice providers, sponsors, volunteers. and event attendees shared the Lrpmosi positive comments and their gratitude for having the event back again. Many our looking forward lo abig 20221 :l5il0 charader lirnit 4l Collaboration