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TABLE B <br />ADO — Performance Measures Targets <br />2021-2023 Biennium - Grant Scope of Work <br />County: Kittttas County <br />ADO Organization dame: Ktttitas County Chamber of Commerce <br />I. RECRUITMENT& MARKETING ACTIVITIES <br />Recruitment & Marinating -- Business attraction (recruitment and marketing) is a means of <br />contributing to the economic vitality of the community to enhance and diversify the local tax base, <br />to increase the number of yobs available to residents the <br />in community, and to improve the local <br />quality of life. For communities to maintain and boost their economic vitality, they must persuade <br />businesses or investors to locate, expand or remain in the area rather than In a competing <br />location. Economic development marketing and attraction is <br />not just selling business sites or <br />attracting businesses, it is a means of promoting the community as a viable location for economic <br />activity. Marketing techniques to reach targeted audience and attract potential investors could <br />include advertising (e.g.. electronic media, mailings, catalogs, magazine or news inserts or <br />supplements, directories, billboards, broadcasts (radio, television commercials, online <br />advertising)); publicity (e.g., press kits, public official speeches, news releases, public relations); <br />promotional materials (e.g., trade exhibits, economic development newsletters, slide and video <br />presentations, brochures, fact books, websites); direct mail (e.g., letters, e-mail, postcards, <br />brochures), personal selling (e.g., trade fairs, trade shows, business envoys, events); email (e.g., <br />electronic newsletters, event invitations, announcements, links to your website for prospects); <br />social media e.. Facebook, t.inkedln and twitter <br />Performance <br />Performance <br />Measure <br />Measure <br />Targets <br />Targete <br />FY22 <br />FY23 <br />• Number of business contacts initiated, site selector <br />contacts <br />initiated and trade shows attended <br />— Provide a target for FY22 and FY23 <br />Definition- The contacts should be unique or first-time contacts during 5 <br />5 <br />the grant year. Follow-up or repeat contacts throughout the year should <br />not be included in the count_ Web site hits should not be Included in the <br />count. <br />• Current Marketing Plan with work items and timelines on file? <br />—Enter a "S" for FY22 and FY23 1 <br />1 <br />w <br />