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Response 3: Measuring Results* DeSc.ibe holv you will r]romote your eveIllactivitylfacilily lo allraci lourists. Ellensburg's centralized location in Washington encourages visitors to travel from all corners of the state. Target marketing will assure I am attracting tourists from at least 50 nriles away. Market'ng advertising money will be used in the SeattlelPortland market as well as Canada and Central Washington area including Wenatchee, Moses Lake and Tri-Ciiies to name a few. Not only do shoppers come from all over, bui vendors do as well. with places like Sandpoint lD., Hermiston. OR., Waterville. Moses Lake, Puyallup, Edmonds. Spokane and more. These vendors all have their own following of fans which will travel to catch them at their next show. Marketing is the key strategy to promoting the entire County. Junk-tiquen's website and social nredia will like and share the tourism campaigns of Ellensburg, CleElum and the County. There are links to accommodation locations, dining and events county-wide on the Junk-tiquen website. I will cross promote by partnering with fellow events. I plan on advertising and using the money in the Seattle/Portland market as well as Canada and Central Washington area including Wenatchee, Moses Lake and Tri- Cities to name a few. I will be using the funds in various media areas such as online marketing to include some of the following channels: . Website Marketing . Search Engine Optimization . Pay-Per-Click Advertising . Content Marketing . Email Marketing . Socral Media Marketing . Mobile Marketing . Video Marketing digital media, photography, video streaming. radio, television and print advertising such as magazines, signage, banners, fliers, and save the date cards. lf approved my budget also outlines using the funds for expenses such as insurance. building rental, and display items for the show. 2500 clraracter l'trrit Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration*Although I am an individual putting on an event, I have many pa(ners that I plan to work with throughout the year, such as: Kittitas County Chanrber of Commerce - nrember related promotions such as weekly bulletin, business after hours, networking activities, etc. The Patch - cross promotion of events and promotion of her event on social media. Thorp Fruit & Antique Mall - fliers and cross promotions Roses and Rust - fliers and cross promotions Holiday lnn Express- block rooms Huntsman's Tavern - Discount promotions and cross advertising Gard Vintner's - Discount promotions and cross advertising 2500 ch!rracler litrtil