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Response 3: Measuring Results* Descrille how you v/ill profilole your evest,ractivtiy,faqlity lo attracl tourists. We have a plan for targettng a larger audience by irrcreasrng our advertising and beautifying our Miss Rodeo Washington Pageant website. We are looking forward to having a custom website which will make the site more user friendly and professional. We found that visitors to ourweb site only looked at the fjrst page and exited. Also, during our research, we found that a professional website will rank better on search engines. We plan on drawing more attention by using a s|de show with logos, sponsor links, professional pictures, which would include lifestyle photos. We plan on updating more often and directing our audiences to the web site. We plan on creating an email newsletter so that we will have more access to our audience. to encourage attendance to our pageant and other events we might hold in Ellensburg. The Miss Rodeo Washrngton pageant has been held annually since 1963. During this time. we have had many Miss Rodeo Washington's place in the Top 10 at the Miss Rodeo America Pageant. ln the past 10 years, our Miss Rodeo Washington program has produced: Miss Rodeo America Katherine Merck 2016, 1st runner up Hannah Leib 2020, 2nd Runner up Beth Snyder 2019, 2nd runner up Audrey Ramsden 2015, and Top 10 Katie Garfield 2011. Having a strong program generates interest for the up and coming young ladies to attend our pageant and see what it takes to compete at such a level. The strategies we employ to assure that we attracl tourists from at least 50 miles away include social media, print advertising, Royalty visits to rodeos across Washington State, Oregon. ldaho and other sites in the USA. This includes PRCA rodeos, NPRA rodeos and High School Rodeos. Our Royalty attend autograph print signings during their visits. Autograph prints will have information to direct them to our webpage, social media and will include logos.. We plan on sending information to each contestant for suggested areas of interest. Places to shop and dine while that are in Ellensburg for the Miss Rodeo Washington pageant. Our website will have local accommodation page with links to overnight options throughout the county. Our announcer recognizes sponsors throughout the pageant. While contestants are sequestered, taking a test (or interviewing). friends and family are encouraged to discover Ellensburg, shopping and taking advantage ofthe local cr"risine, and tour surrounding Kiititas Valley. 2500 rharactix Iimil Application Questions: Part 3 4l Collaboration lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration*The strategies we will use to assist in marking all of Kittitas County as a tourist destirration is using the designated logos forthe Kittitas County as a tourist destination is using the designated logos for the Kiititas Couniy Chamber of Commerce on all of our media. we will have brochures and maps available. We have some Ellensburg partners that we partner They cunently are Hotel Windrow, Kelleher Ford, Julie Baugher Leather designs, and Shirtworks. We are very inierested in finding more partners. 25C0 clrararter lintit