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2. To a place fifty rriles or more away from their place of residence or business for ihe day or staying overnight, <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 *VVhy would tourisls ttavel lo Kittitas Courty io allend yoilr event.laclivjty;Taciliiy? <br />PROJECTION <br />A major goal of Suncadia Resort is to plan events that encourage visiiors to stay <br />overnight who are more than 50 miles away. Overnight stays increase opportuniiies <br />for larger numbers of visilors to patronize local business. To reach such visitors such <br />items will be produced banners, fliers and posters. Our marketing (in-house) has a <br />list of over 35,000 loyalty members that will receive e-blast, e-newsletters and <br />package enticing them to come over for the day. They will also focus on strategies <br />such as Facebook, lnstagram, and website. Upon arrival at Suncadia Resori, there <br />are various retail and food establishments that visitors can visit that will irnpact the <br />economic make up of Kittitas County. <br />PUBLIC RELATIONS: Proactive outreach SeattlelBellevue media and publications <br />DIGITAL: Google Display Ad Network and Facebook- Geo Targeting <br />EVIDENCE: <br />Suncadia's number one attraction is the 6,000 acres of forested mountain landscape <br />surrounded by the Wenatclree National Forest. Suncadia's Nelson Farm is an ideal <br />outdoor venue offering concert friendly weather, ample seating, and views of the <br />Cascade Mountains. The resori as well as the surrounding communities offer year <br />around aciivities for your family or group; miles of hiking and biking trails, glade <br />spring spa. mountain golf and quaint historic mining towns nestled in the roots of ihe <br />Cascade Mountains. <br />PROJECTION <br />The typical attendee will stay the entire weekend, they will arrive on a Friday night <br />and stay through Sunday, usually requesting a late checkout if staying in a local <br />hotel/motel or vacation home. Because this is a one-day event. the attendee will <br />stay the night which will lead them to seek out other activities to complete their stay, <br />such as dining out at local establishments: shopping in nearby municipalities <br />(including Ellensburg); or other morning/evening events and activities such as <br />outdoor recreation, movies, concerts, or the theater. The same visitors will purchase <br />gas. meals and/ or groceries, and mementos of their stay in Kittitas County. <br />SUNCADIA WILL OFFER SUCH PACKAGES AS: <br />SPRING & STAY AT <br />SUNCADIA PACKAGE. lncludes - Overnight Stay. Resort Credit, and Spa Discounts <br />- to encourage attendees to stay one or more nights. <br />CREATE YOUR OWN VACATION PACKAGE. Lodging of choice, customized <br />recreation activities, experience other Spring activities on property. <br />Response 2.2* <br />251-10 characier linrit <br />Describe tire prior srjccess ol your event/aclivity,{acjljly in atlraction toorists. <br />This event lras not been held before it is a brand new event for 2Q22. <br />2500 character linii <br />Application Questions . P arl 2 <br />3l lmpact