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019-The Patch
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2022-01-18 10:00 AM - Commissioners' Agenda
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019-The Patch
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Last modified
1/13/2022 12:21:39 PM
Creation date
1/13/2022 12:19:19 PM
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Meeting
Date
1/18/2022
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
g
Item
Request to Approve Lodging Tax Contracts LT-2022-001 through LT-2022-024
Order
7
Placement
Consent Agenda
Row ID
85266
Type
Contract
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COVID-19 lnfofmatiOn ll yoil had a planreli --vent ;n ?020 or 2021. lvhether they uJere at)le to take place or nol. please ciescribe any <br />successes and challenges yoLl experjencerl. <br />After "vigorous" dialogue with the Governor's office and support by the county. we <br />were able to proceed with our event in 2020...and what an event that was! <br />We had a lot of successes last year. <br />First, we ended our event with no staff/family Covid cases and no cases raced back <br />to the farm. We worked hard and were very diligent in keeping everyone safe. <br />Second, we saw a record number of guests, with our out-of-county guests estimaied <br />at topping 50% of our visitors. <br />The challenges last year were also plentiful. One, there was a lot of work and time <br />involved in running during Covid. Second, the costs were extreme. For example, the <br />food service gloves we use were typically $5/box. ln 2020, they were $70 for the <br />same box and we needed 10-times as many. This is just one example. but overall. <br />the cost of various goods was high. Third, are labor costs were through ihe roof. <br />Typically, most of our staff are tied to a source of direct revenue (i.e. concession <br />workers are generat;ng food revenue. etc.) ln 2020, we were more than 25% over in <br />labor costs due to staff that simply disinfected and cleaned things all day. Fourth. we <br />had change our operations to meet Covid requirements. For example, we had buy <br />single use condiments, we purchased an Ag scale io eliminate touching pumpkins, <br />etc. - these changes, as well as the long list of others. led to a lot of extra costs. <br />Fifth. we had to purchase a lot of goods that were strictly for Covid operations (i.e. <br />signs. partttions, sanitation stations. etc.). Finally. while guests were overall very <br />grateful to be there, there were some "tetnpers" related to Covid requiremenis. <br />Our take away is that we significantly grew our guesi numbers. However. that growth <br />didn't all make it to our bottonr line given the costs. And. while we don't expect to <br />see those same numbers this year. we do expect to get a good percentage of those <br />same people back (2021). For our own planning and budgeting, we are projecting <br />our sales in 2021 lo be about 75% of 2A20. And, while we currently are falling a bit <br />short of that - we feel like we will be close, making our 2022 prolections pretty solid. <br />going back to 10% growth <br />2500 chara':ter litnil <br />Additional lnformation We want to call out of the fact that our numbers (past and projected) seem a liitle <br />wonky - becasue they are. After a crazy 2020, where both attendance and spending <br />was up, we're tryrng to figure out where our new "norm" is once ihe dust settles. <br />While Covid was the driving force behind a lot of what we saw in 2020, it was also <br />the first year we irnplenrenied paid admission - which also brought changes. That <br />said, for the first time ever. we are projecting lower numbers than the year before_ <br />For our own planning sake, we approached 2021 as being somewhere between <br />20'19 and 2020 (up from from 2019, but not nearly at2A20 numbers). And, as of this <br />application, we're able to get a little glimpse of where we're at so far and it looks like <br />this will hold true. <br />Please see the attached link for a great (we're biased) tourism video we had made <br />last year. We would like you to see ihis both in conjection with the required video <br />and simply to give you a "tourist eye" view of our event!: <br />https:lld rive. g oog le. com/drive/foldersl'1 osQlVlzg KgYiN iX_Ptyf03kuBawGg_5t? <br />usP=sharing <br />Finally, we no longer offer the haunted attraction, we scaled back wholesale and <br />rolled most field trips into regular attendance days. As a result. we streamlined our <br />budget to a sinlge line item, "patch sales" - as ther€'s no need to break things out <br />that were not a part of this funded event (i.e. wholesale orders aren't a part of the <br />event. the haunt was never funded by lodging tax dollars. etc.). <br />2500 characier lirnit
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