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Response 3: <br />Measuring Results* <br />Describe holv you will piomole your eventlactivily,{acjlity to altract tourisls. <br />We have a multi-faceted marketing campaign each year. <br />First, we focus heavily on social media, drilling down demographics to set zip codes <br />on the westside, in Douglas, Chelan, Yakima and Grant counties. Social media <br />includes Facebook, lnstagram and Tik-Tok. <br />Second, we purchase ad space on targeted westside blogs (for example <br />Snoqualmie Living). <br />Third. we buy space in visitor guides that are distributed throughout the <br />springlsummer months - aimed at tourists already here. <br />Fourth, we participate in multiple parades both inside and outside the county. <br />Fifth, we use posters in high tourist/traffic areas <br />Sixth. we run radio ad campaigns. <br />Seventh, we began attending the Suncadia Sunday Market this year, in hopes of <br />getting in fronl of more "westsiders" and giving them a good reason to come back in <br />the fall. <br />Finally, we are constantly partnering wiih other businesses, non-profits, etc. <br />25110 character linit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />4.'l Collaboration*Collaboration was low last year. given Covid's effect on various businesses. And, <br />we're seeing it to some degree again in 202'1 (i.e. lack of inverrtory for "Touch a <br />Tractor", etc.). That said. our answer to this question is in part, historically based, as <br />we have every intention of maintaining past relationships while we continue io build <br />others: <br />Ellensburg Downtown Assoc. Buskers in the Burg, Bite of the Burg, Labor Day <br />Rodeo parade, YoungLife, Mercer Creek Church, Elmview, Trellis. Barn Quilts, Junk- <br />tiguen, Cle Elum Downtown Assoc. Pioneer Days event. Pioneer Days parade, Boo <br />Elum. 4th of July Market. Suncadia Sunday Market. Cle Elum Trunk-or-Treat. <br />Winegars, Easton Fire Easter Egg Hunt, Washington Tractor, 509 Blond Dog. Forget <br />Me Not Chic, Double Rafter Livestock, Marlene's Wine Glasses, Jack and Jill. <br />Collocum Farms, KJoe Designs, AJ Designs. Ryan Thompson Memorial, Spirit <br />Therapeutic, KXLE, Tim's Cascade chips, Evergreen Home loans. <br />These represent folks that we have partnered with for eventslcross-promotion, <br />vendors we've invited to sell at The Patch, groups we host pro-bono and donation <br />recipients. <br />2500 character linrl