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Future Plans*From 2015-2020, WSSSM's annual advertising budget was very limited and was <br />comprised mostly of freeway exlt signage, large museum logo signage on route 906, <br />and other flag signage stationed directly in front of the museum. We invesied in a <br />professional booth to take to events (Warren Miller, Ski Bonkers, others) and in <br />giveaways for visitors including pens, stickers, notecards, gifi tags, and more. We <br />also spent time (but not a lot of money) revamping our website and expanding our <br />social media presence. We would use flyers, email e-blasts and mailed postcards (to <br />our own list) to promote our events. We also relied heavily on our partners and <br />social media to promote the museum and our events. <br />ln 2021 , with the help of Lodging Tax Funds, we were able to add targeted paid print <br />and online advertising to the mix and saw great success in visitor numbers going <br />back to pre-pandemic levels in the summer al 2021 as a result. <br />With the potential of 2022 Lodging Tax Funds, we are excited to continue ihat paid <br />print and online advertising and to potentially ad in OTT streamed video advertising <br />and some television advertising as well. <br />As WSSSM does not charge admission or a fee for events, our ability to earn <br />revenue outside of fundraising is limited to the gift shop sales. <br />Advertising = more awareness of the museum and our events = more visitors = <br />more supporters = more sales. etc. <br />The Lodging Tax funds are crucial part of our tourism marketing strategy for ihis <br />young non-profit facility. <br />?500 charader linrit <br />Application Questions'. Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism.