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Response 3: <br />Measuring Results* <br />Descrbe holv you lvill promote you. eventlactivity/facility to allract iourists. <br />WSSSM "It's Been Quite a Run" Campaign <br />Created by Kevin Nolan and the Craters of the Moon Team from Cl Elum. the <br />WSSSM "lt's Been Quite a Run'' canrpaign features print, online and video <br />advertising featuring some of the biggest names from Washington State snowsports <br />history including Olympians Debbie Armskong, Phil & Steve Mahre, Snowboarder <br />Craig Kelly, and Tacoma's Greichen Fraset the first American (man or woman) to <br />win a Gold Medal in the sport of skiing from the US in 1936. This compelling <br />campaign has provided great iraction in 2021 and will be expanded and used in <br />multiple formats in 2022. The WSSSM media plan is being tightly managed at no <br />cost by experienced media buyer Megan Smiley of Sunny & Smiley <br />Target Audience: WSSSM advertising targets aduits (ages 1B-54) in the Seattle- <br />Tacoma metro area (more than 50+ miles) with a keen interest in skiing and <br />snowboarding. <br />Timing: Year-round campaign but with a focus on winter and summer (high seasons) <br />Tourisrn/Marketing Focus Areas <br />1. General Museum Awareness/MarketingffourismAlisit Us Campaign which will <br />change by seasontor 2022 <br />2. New Snowboarding Exhibit <br />3. ln person events irr 2022 <br />Tourism Marketing Plan <br />. ONLINE: Social Media/DigitalAtVebsite/E-News Adverlising. Potential examples <br />might include Facebook, lnstagram, 425Magazine Email E-Blast <br />. OTTlStreamed Media Video Advertising. Potential examples might include targeted <br />:30 second streamed media on Netflix or Hulu <br />. Television Advertising. Potential example nright include a segment with Evening <br />Magazine <br />. Print Advertising. Potential example might include 425 Magazine or Seattle <br />Magazine's'Best of' lssue <br />. Website Design and Tech Updates <br />. Print Collateral (postcards, flyers, posters). Potential oversized postcards or flyers <br />mailed or distributed at key locations to promote in-person events at the museum <br />Measuring Resulis <br />. Visitors are counted as they enter the museum by volunteers and labulated on <br />excel spreadsheeis <br />. Visitors are also encouraged to sign the museum guest book where we track cities <br />and zip codes <br />. Volunteers are trained to ask questions like "Where are you from" and "What brings <br />you in today" and "Are you staying overnight and where" and to mark answers on <br />the visitor report for the day <br />. Google analytics, Facebook reports and OTT streamed reports can tell us <br />response to adverlising vehicles used <br />. Tracking average visitors per month and per season and comparing it to prior <br />results can help us track successful campaigns <br />2500 characier liilit <br />Application Questions. Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?