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Response 3: <br />Measuring Results* <br />Describe holv you lrill pr omote your eventlaclivity/facility to attract tourisls. <br />We will agarn use diverse marketing methods to achieve widespread print, <br />digital, radio advertising largeted to our audience.ln 2O21 , we added The Stranger, <br />Cherry Creek Media, and the Fair Guide to our advertising. <br />We will work closely again with Chinook Entertainment to schedule big name bands <br />coming from outside the immediate region AND who have a following that will travel. <br />Thev 2022 proposal is attached. <br />Bands with good marketing and loyal audience will be given preference over <br />others. <br />We have two local Kittitas County cider houses. Cideries with established clientele <br />and followers will have a higher prioriiy than those with little or no marketing ability <br />or fan base. Having cideries from oul of state proved io be problematic due to the <br />nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic <br />Peninsula, and around the state will happen again. <br />Our partnership with Sip NorthWest and CiderCraft magazines targets a very wide <br />area (entire west coast) but the publications are selective as to audience. Their <br />subscribers are mostly in Washingion, but are affluent tourists - craft beverage <br />tourists. Their print magazines are widely distributed, heavily along the l-5 corridor <br />from Portland to Bellingham, in high end hotels, restaurants, winerys, breweries, etc. <br />and their digital presence is far wider. Their goal is to sell the whole norihwest as a <br />craft beverage vacation destination. They will provide data to us regarding location <br />of Interested people (that click through to our website) at the conclusion of this year''s <br />advertising plan. <br />Facebook and lnstagram advertising on our WindFall sites will again be utilized. We <br />have excellent response rates to those ads. <br />For 2A22 we anticipate working with the Chamber of Commerce again to conduct <br />and focus our efforts, they may recommend other avenues of outreach for our <br />marketing. <br />2500 character lirnit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?