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Response 2.1 * Response 2.2* Application Questions. P arl 2 V\*ry vjould lo[.isls t.avel !o Kittitas County lr] alleld your evelllactivaLyifaclity? The Horse Park has become a destination for many Northwest horse people and beyond because of the beautiful setting, wide range of facilities and convenient central locaiion. Other factors that draw event organizers are the qualiiy of arerra grooming and knowledgeable customer service. These are not characteristics found in many other facilities in Washington state or elsewhere. and will continue to attract a range of competitions from a large and diverse marketplace. ln addition. the local area provides a growing array of other recreatlonal opportunities and visitor amenities that will further attract tourjst to visit and return As long as lhe Park continues to host large events we will draw visitors from over 50 miles away because that is where the horse population is concentrated. And since we rarely host one-day events, those visitors will stay overnight anywhere from 1 to 6 nights for a show. spending money on lodging. food. beverages. fuel. supplies and servrces. 250C characler liuil Desc.ibe lh-- prior sriccess of your evetll/acliviiyliacility ir afiracttor] bilrists. We obtained residence information from 3,909 visitors this year, who came from throughout Washington, 20 other states and Canada. This number reflects the padicipants who register for recreational riding and events. lt does not include other visitors such as spectators, event staff, volunteers, vendors, officials, family, trainers, grooms, etc. lncluding these additional visitors and the number of days people were on site. we estimate we had a total of 20,700 visitor days this season, with 85% of those visitors residing more than 50 miles away. Please refer to the Visitor and Economic Metrics Table for annual resulis since 2014. 2500 charaotel lintil 3l lmpact Response 3: Measuring Resulis * Describe ho!,/ you r./ill ptontole your eyenllaclivitylf;rcjlily lo atlract iout isls. We create and distribute videos, pictures. flyers and other methods that demonstrate the facilities we have and are developing, and the scope of activities the Park can host. We need to continue this efiort and provide more specific visual nraterial about the covered arena, RV hook ups. sialls, dry camping, jumping materials available, lunging and wash rack areas, PA systems, etc elc. That is the detailed information event organizers and recreational riders want to know when making a decision about visiting the Park. These nraterials are made visible onsite, emailed and posted on our website and Facebook, and shown at meetings. Links are made with other websites that further promote the Park. We also do some print advertising when appropriate, and that may prove to be a good tool for reaching nonequine audiences. People who are making reservations to come to the Park do so lhrough our website and online system which is a very effective oppodunity for us to promote the venue. The best promotion of all is testimonials and word of rnouih endorsements from people who have visited the Park. To do so we need to keep developing and maintaining the Park and providing excellent customer service through ongoing operations. 2500 rharaiJer liriit Application Questions: Part 3 '.:.i