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Response 1: <br />ProjecVEvent <br />Description * <br />The Horse Park's mission is to build, promote, operate and sustain the premier <br />destination for horse activities in the Pacific Northwesl. Our target market irrcludes <br />Washington, Oregon, ldaho. Montana, California. and British Columbia and is <br />comprised of very diverse english and western horse-related interests and <br />disciplines. lt includes amateurs and professionals. people of all ages and skill <br />levels. <br />Our marketing objectives tor 2022 are lo <br />1. Retain the 8 large events we currently host and to attracl more as opporlunities <br />arise; large events do not change venues often and have a long lead time for <br />relocating. We want to book large shows of 150+ horses that run 2-4+ days thereby <br />causing more visitors to stay overnight. Overnight stays increase Park revenues <br />kom stall fees, RV camper hook-ups, arena fees and other use charges. Having <br />people stay also increases opportunities for visitors to patronize local businesses. <br />2. Continue to attract and host a wide variety of medium and smaller size shows, <br />clinics and camps. We attract many smaller clubs and groups that each have iheir <br />own needs and focus, and often are able to handle more than one of them <br />simultaneously. <br />3. Keep stakeholders informed about proposed land sale and development plans <br />bordering the Park, new amenities that help make the Park more lurn-key for event <br />organizers, and staffing progress after a very difficult labor market this year. <br />4. Make additional improvements to our online software products we use to provide <br />information (website and Facebook primarily) and handle visitor registrations. <br />ln sumnrary, following the challenges of the Covid pandemic, we hope to rebuild our <br />overall visitor count by actively marketing our facilities and capabilities and the <br />healthy outdoor environment we provide. We will put special emphasis on the new <br />large covered arena that opened in May of this year. Finally, we will continue to <br />upgrade use of online systems to draw people to our website and allow us io <br />communrcate effectively with returning and new visitors. <br />2500 chararter linril <br />Video Link Plilase pro'/ide us lillk lo a briel video sunrmarv of you crga[izaiio,] s evenl/projeql. Yqu irlUS I be preseui at lbe <br />0&A neeting it] Noveiltbgr to qualiiy ior llndiilg. <br />https: l/www. youiu be. com/watch ?v=C 1 qBRj- <br />hvk4 <br />List of lntended Use of Funds* <br />$7,500 photo, video, website and mapping <br />enhancements <br />$7,500 additional improvements in online software <br />processes <br />2l Supporting Kittitas County as a tourism destination <br />1. Away frotn their place of residence or business and staying overnight in paid accommodations: <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another cou ntry or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.