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Response 2.1 * <br />Response 2.2 * <br />Application Questions: Part 2 <br />,i.,h,/ w',tJtl lrr,r.sts l:r,r1rl k) Kjllrt;ts l,,,nly ri;rft{.nil.ri.\u lveil\lacI'.t l\j,'tai:tlil\J') <br />Covirjl9 devastaled iestivais around lhe nation, with ctncellatiillt of nrany everrts <br />much latger and witlr even rrore history than Jaz in the Valiey. lf all factols corne <br />loilether tt-r allow a lull :) day tratiitional invilation festival. we feel sirongly that the <br />pe'rt up denrand for festival atlendaltce, coupled with lhe curretrt lowirrcidence of <br />Covidl9 in orrr county will nrake lrayel to out'area both attractive ancl ieasible. <br />Additionally, rn an cconorny slressed b!, significant dcirintcrrtal inrpacts jn 2021. Lrur <br />lestival renrains one of the besl buys in the Pacilic NW. <br />1. $/e rinderwrite radio Froglilms that promote Jaz ihrougliorit Lhe Vear and <br />pltrchasing atls in the fllontits prior to the leslivai, targeling our core aucjience anij <br />t lanketing rrosl ol llre siate. <br />?. We hope tt; r'efine our on-line nelj1€lelter (which rs focusecl ilrl pasl altendees) <br />3. VVe ptoriuce 7000 brochuies and 250 irosters lhat are distributeci lhroilghoril ti-re <br />Stale :nd mail information packels to Charnbers of Contmerces lhrouqhout in lhe <br />State. <br />4. We distribute al least 75 of our poslers to locatiol"ls throughout tite slate. J0 of <br />lrtiich go to wneries in Washington (many participraie in the \Aline lastings provided <br />by Gallery One and tl,.e Clyrner MLrseunt ciuring the festival lrraekend). <br />5. We developed an on-line neu/slelier ta.geted to past atiendees, to keep our <br />patrons engagr:ri in rnhal lhis year's iestirrtrl lull be ciferincl as'oell as olher events <br />in our area. <br />6. Through nrany of {he on-iine and sociai nredia acis ,,,ie placed lasl year', rr're <br />received va[rabl.] denrr:graphic infonrration. Ccnrbinirrg this Wth the ernail <br />addt'esses frcnr past tirket sales. we lrope to Cilect fitai'l-et to this audience arrd <br />requesl leedback orr their feslival experiences. (Currently ihe list nurlbers 865 <br />email addresses) <br />25.C :heraclm ,rrr ri <br />Ll::{:rll}) lhe ni{n su';;t:ss 0j ViH-.i i \;11rlr'a(,i,L.,il!,.,i,,11itt!r {r:dll]rjlj{)-::j{l; rli <br />-- We h;ve a nrailing lisl crf over 1750 nrcntbcrs,36% (63.1) olwfrich have <br />addresses outside ofoul ccunty and wlricit span across the United states and <br />tsritish Colunrbia. The orrt of coL.rnly aijdresses are all trorl past attenrjees of the <br />Festival who requested to be on lhe lrst. <br />-- We are a thiee-day leslival wtir Friday irrrd Saturday nrghts everrts going urrirl <br />midnight. llJosl attendees front more than 50 rniles away droose to stay oriernight; <br />be it in local lodcing establisl-tntents or 1r'!ilh ft-iends that live in the .rrea. <br />-- Based on knolln 2p codes associated',r,rth our ticket sales, al le.rst 53'l; or our <br />tickets sold were lo out of county residents.lSee Exhibtt A1) <br />-- Of lhose r,vi":o completeci our sLtrvey al the feslival. <br />- 38% had Kiltitas CoLrnty 2p ccdes <br />- 62% ol respondent's irr codes rilere frorn outside oi Krtiitas County Ol that <br />numberi <br />- 2'l'l' stayed in an RV Park in Kiltltas CoLinty <br />- 6-'d staved 1 nights in paid accomirrorlatiorrs <br />- 2.1% stayeti 2 nights irr pai,:i accr:mnrodirtiorrs <br />" 696 \,!ith lrierrds or relatives in Kittiias County <br />- 62% didn't report <br />-- ln summary, our dala strongly suggJest that 55-6tl% o{ our altendees live outside <br />Kitiitas County <br />2500 cn.r,erlt: ltrrit <br />3llmpact