Laserfiche WebLink
Response 3: <br />Measuring Results* <br />Llsc r !n lrr',lv ,i.r w'll protrote valur aver )L;acti\,n/F-rcilit\i iil .,,rltt r{rt kn.: sts <br />We will again use diverse markcting melhods lo at:hieve widespread print, <br />digital. radio advertising targeted to our audience. <br />We will vrork closely again wjth Chinook Entertainment to schedule big nanre banrls <br />conrirrg frotl outside the immediate regiolr AND wtro have a follor,vrng thal wili travel. <br />Bands wiih gootl rrarketinc arrd loyal audience will be given prefererrce over <br />others. <br />We have two local Kittitas Counly cider houses. Cideries with established clientele <br />and folloMiers vVll h:rve a higher priority than those r,vith liltle or no marketing ability <br />or fan base. Having cideries irom out of state proved to be problenratic due to the <br />natrrre of WSLCB, but having vendors fronr Spokane, TriCities, the Olynrpic <br />Per:irrsula, and aroirnd the staie tr,rll happen again. <br />Our partnership wth Sip NorthWest and CiderCraft niaga2nes targels a very wlde <br />area (errlire \nest coast) birt the publications are selective as to audience. Ther <br />subscribers are mostly in Washington. but are affltrent tourists - crafi beverage <br />tourists. Their print magalnes are wideiy distributed, heavily along lhe l-5 corridor <br />trom Portland tr: Beilinghanr, in high end hotels. iestaut'ants, winerys, brer,r,eries, <br />etc. and iheir digital presence is far wider. Their goal ls to sell the whole rrorthr,ryest <br />as a craft beverage vacalion destination. Theywll provide data to us regarding <br />location r:f interested people (lhal click through to or-rr websile) at tire conclusion of <br />this year's advertising plan. <br />Our radio buy with Northwesl Public Broadcasting has been successful. Thal is the <br />source of information which has led t,: several inquiries that turned lo sales through <br />oirr website email. <br />Facebook and lnstagram advertisingJ on our WindFall sites wll again be irtilized. We <br />have excellent.esponse fates to those ads (though u.e have no dala konr2020). <br />For 2021 ir,e anltcipate lu:rking with the Chamber of Commerce to conduct and <br />focus oLir efforts, they may recoll|.nend olher avenues of outreach for our <br />marketing. <br />2500 i;haracter lirrit <br />Application Questions: Part 3 <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?