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o Available to as many people who need the information as possible <br />Demonstrate effectiveness. By sustaining mutually beneficial partnership and sharing of <br />information, measure and show how this effort has moved the dial in terms of informing <br />and educating the public about COVID-19. A set of qualitative and quantitative measures <br />will be set as baseline, then regular data retrieval and analysis will inform future actions. <br />Ensure linkages to the 2020-2024 KCPHD Strategic Plan. <br />Ultimately, what is targeted to achieve is <br />. lmprove health information access for the public relating to COVID-19o Provide access to health information in a way that is meaningfur. lncrease awareness and utilization of authoritative resources on COVID-19 <br />SUMMARY OF COSTS <br />Professional services. Deployment of a variety of professional services related to the <br />planning and implementation of a community outreach and education program including <br />development of digital and print content, Spanish translation of digital and print materials, <br />graphic design, social media listening, media placement (e.g. social media ads), direct <br />email, and attending in-person and/or virtual meetings. <br />Professional Services Agreement <br />Page 14