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ATTACHMENT ''A" SCOPE OF WORK This proposal seeks to develop, deliver, and measure effectiveness of a community outreach and education program related to COVID-19, and the role of public health post-COVlD. Approach Learn the landscape. The Contractor will establish contacts and develop relationships with staff, partners, community members and stakeholders. The Contractor will listen to their experiences thus far and gather information about which audiences have been reached and the ways in which people have received outreach with an eye toward what worked well and what did not. Kittitas County's population is very diverse, spanning all socio-economic groups, having a spectrum of knowledge in health literacy, and who may not understand English. Starting with a clear understanding of and articulated community interests and concerns would then allow for the creation of links between community priorities and public health goals. Such understanding comes from listening to the formal and informal networks that exist. MearJingful communications. The diversity of the people in Kittitas County requires careful and thoughtful consideratlon of how and when to message about COVID-19. The intent is to inform, educate and empower people with information about COVID-19, and to mobilize community partnerships who can act together to identifu and reduce barriers to returning to a healthy, prosperous community. lnformation and education will be delivered to the community through a variety of mechanisms and channels, including but not limited to digitally produced (for social media and web use), printed materials such as brochures and flyers, and image and other forms of media. Key information will be translated from English to Spanish using back translation, whereby a translated document is then reviewed by a local Spanish speaker to check the accuracy and readability of the information. Message content follows these guidelines: o Not only relevant and accurate, but also unbiased and nonjudgmental. Culturally competent . Easily accessible for people with disabilities, ESL audiences and seniors. Balanced, recognizing risks as well as benefits Professional Services Agreement Page 13