Meeting Docs - Laserfiche WebLink

Home Browse Search

CenterFuse Broadband Feasibility Report Broadband Customers 88% of survey respondents have some form of landline broadband. 45% of respondents use Charter and 35%use Consolidated. 4%of households are buying broadband from satellites. 4% of homes buy broadband from a wireless using fixed wireless technology. 1% of residents are using cellular data instead of landline broadband. 11% of residents don't use the Internet at home. Nationwide, the big cable companies have almost 70% of the landline broadband market compared to the big telcos.1 Charter has a smaller share of the Ellensburg market than what we normally see in doing surveys around the country. CCG Consulting has been tracking the nationwide telecom markets for years and we know that customers nationwide are abandoning telco DSL in favor of the faster cable modem broadband. For example, in 2019 we saw the big cable companies collectively gain over 3 million new customers for the year while the largest telcos collectively lost more than 600,000 customers. But in Ellensburg, Consolidated still holds a substantial share of the broadband market. The FCC reports that almost 87% of homes nationwide now have a broadband connection. However, the FCC nationwide numbers are skewed because the numbers don't account for the roughly 14 million rural homes in the country that have no option to buy broadband. If the FCC statistics are adjusted for those homes, then the nationwide average broadband penetration everywhere except those rural areas is 92%. This means that the home broadband penetration rate in Ellensburg is a lower than the nationwide average. Cable TV Penetration In another interesting result, only 46% of survey respondents report the purchase of traditional cable TV. That is significantly lower than the nationwide average, which was around 65% when the survey was conducted. In Ellensburg, 26% of homes use Charter, 1%use Consolidated, and 19% use satellite providers. In most cities we've studied, the satellite penetration of cable TV is around 10%, so satellite penetration in Ellensburg is higher than usual. 25% of respondents claim to be cord-cutters that watch all video content online. According to a recent survey by the Leichtman Research Group, about 20% of homes nationwide now only watch online video. Telephone Penetration 38% of homes still claim to have a landline telephone. The nationwide landline penetration has dropped below 35%. This is the one statistic from the survey that we can't fully trust. This statistic could be driven by the percentage of landlines that were included in the list of telephone numbers we purchased. We 1 At the end of the third second quarter of 2020, the big cable companies had 72.0 million broadband customers while the big telcos had 32.9 million customers. Page 21