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4.2 Promoting Local*BUStness
<br />Describe how you will prorcte lodging estallislrrerrts, restaurants. and business located irl Kttitas County
<br />First, ra,e believe that the nature of tourists traveling for a "road trip" or a "day trip",
<br />visit these establishments by default, as that's part of the tourist eperience. And,
<br />this is evident in speaking with our guests, especially those from the westside. We
<br />often hear about lolks stopping at Or €n's or the Cle Elunr Bakery, etc. on the \ /ay
<br />here/tr,hen heading home. As for our staff, v\,e're ahi€ys prepared to offer our
<br />suggestions on guest inquiries (i.e. 509 Bake House for peanut butter cookies,
<br />Easton Bakery for a cinnamon roll the size of yor-rr head, Pioneer Coffee for
<br />caffeine and snacks before getting on the road, etc.) Then, it's a matter of
<br />qualifying people as to rvlrat they're looking for. We always steer people to
<br />Winegars for ice cream for the kids, the Roadhouse for a great family friendly
<br />dinner, C5 for GREAT food and dietary concerns, etc.
<br />Second. we are excited to say that \,e have introduced a newcontest at The Patch
<br />the "Chuck Challenge"l Our pumpkin chucking is a popular activity for the young
<br />and young at heart. The course includes large targets (i.e. different sized tire), as
<br />well as a target board with all different sized holes to aim for. The smallest hole is
<br />being promoted as the ''Chuck Challenge". lf a guest makes it through the hole,
<br />they will win a prize. Prizes will consist of gift certificates to businesses in both ihe
<br />lou,er and upper counties. We'll feature one busirress per ueek, so that any and all
<br />winners that week wculd receive a gift certificate to the same business. We will also
<br />feature that business in our social media promotions. Finally, u,e will promote the
<br />winners and their prizes (i.e. the local businesses). ln an elfort io support oiher
<br />small businesses and help those affected by Covid, we will be purchasing all of our
<br />prizes.
<br />Finally, in 2019 we began partnering with local businesses to build an "Acme lnc.
<br />Day", structured to fit what they want to be a part of. For example, we hosted
<br />"Evergreen Home Loans Kid's Day" in 2019. They paid for all kid's admission to the
<br />kid's zone that day, making it free to visitors. They also sponsored all hot chocolate
<br />and apple cider drinks for kids and adults alike. ln return. they received great social
<br />media eposure, including paid boosts provided by us. They u,rere also onsite with
<br />banners. signage and small givear,rays.
<br />Unfortunately, 2020 has pr-rshed the "pause" br-rtton on these partnerships this
<br />year. Hor,rcver, u,e plan to growthem in 20211
<br />2500 character limt
<br />4.3 Host Hotel *ls there a hosi hotel fr:r'your evernt o'grant projerl? lf yes, list the irotel.
<br />GNo
<br />{- Yes.
<br />5l Future Plans
<br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket
<br />sales, event sponsors, and other cost-recovery models.
<br />Future Plans*We will be growing both the overall farm and our fall season festivities. As to the
<br />farm, ue hope to epand our season, io include July and August, offering farm
<br />fresh produce and linrited activities. While this is not part of the funding request, \,e
<br />feel that the more exposurelguest traffic the farm has, the belter it is for our fall
<br />event.
<br />To our fall event itself, ue took a big step this year (2020), introducing paid
<br />admission. We hope that this will generate a more consistent source of revenue.
<br />Going forrrard, we will continue to use paid admission and look at adding a pre-
<br />purchase option, allowing us to plan and execute more efficiently.
<br />2500 character lirit
<br />Application Questions: Part 4
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