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Response 2.2 * Application Questions: Part 2 Dasoribe the trxior success of ycur evenf/activily/facility in attraction tourists. The 2021 season will be our 9th season. We have grown from a one-day festival held in our front yard, to a full fall eperience on our 36-acre farm. Our first year, ue sawB00 guests. Nowin our 8th year, rrr,e are expecting to see 10,000. And, \ €'ve gro!1rl these numbers largely by attracting tourists. While our offering the first few years were small. so \fiere our tourist numbers, stariing at just 19%. However, as we have grou/n the overall guest e4cerience, vve have gro\tn our tourist numbers to 38%. This has been determined through both on-site guest intervie\6 as well as surveys, which will be explained in detail later in the application. Year-over-year rle also see a lot of repeat guests. Given the "tradition" nature of this event. people come back time and time again as a matter of tradition. We've also noticed that there are a lot of families using us as a "meet in the middle" e>perience for families who are on both sides of the state. Finally, uie believe that given our current state of affairs in 2020, r,re will see a lot of new oui of county folks this year. Whether folks are coming from counties operatrng in just Phase 1 or 2, they want to escape the bigger crouds, or their events have been cancelled - ue think we'll see a considerable uptick. And, that said, ure think rrue'll be able to retain a portion of those guests. 2500 characler linit 3[mpact Response 3: Measuring Results* Application Questions: Part 3 D:scrih,c how you will pronnte yor jr evenyaclivilylfacility to attract tourists, First, ue go to rdrere lhe tourists already are, For example, we buy ad space in the upper county visitor's guide each year and participate in the Pioneer Days parade and ancillary events. Here in Ellensburg, \^ie participate in the Labor Day parade. We feel this helps build brand a\rareness Wth tourists who are already in the county. Second, we have a very robust and targeted online ad campaign via Facebook, lnstagram and Pinterest. We target specific demographics in lp codes from the Seattle, Bellevue, lssaquah, Snoqualmie Valley, Moses Lake, Yakima and Wenatchee areas. Third, when funds have permitted lrre have run targeted TV commercials via Hulu, in the same targeted lp codes listed above. Fourth, M,e utilize radio in the greater Douglas, Chelan arrd Grant county areas Finally, we use any and all free resources that are available and make sense. This year that included 29 online community calendars and local online boards in other counties. 2500 character lirit 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?