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Response 1:
<br />ProjecVEvent*uescflptron
<br />List of lntended Use of Funds*
<br />$12,000 Online Advertising (internet & social media)
<br />$7,000 Print Advertising
<br />$5,000 Ad Production Fees for both online & print
<br />adveftising
<br />$1,000 Website Updates
<br />$25,000 ToTAL
<br />This is the first year that the Washington State Ski and Snowboard Museum
<br />(WSSSM) (i,ulw.wsssm.org) will be applying for a Kittitas County Lodging Tax
<br />Grant. The museum has been open just 5 years and is in Kittitas County up on
<br />Snoqualmie Pass, at The Pass Life development rrext to the Summit ski area,
<br />ideally situated in between ttan extremely popular venues: Commoni,r,ealth
<br />restaurant and Dru Bru brewery.
<br />The current Board of Directors for WSSSM includes:
<br />. Dave Moffett. Founder & President, fornrer Olryner of The Summit at Snoqualmie
<br />. Kirby Gilbert, Vjce President & Ski Historian
<br />. Leeds Chamberlain, Secretary, Museologist, specialist in teaching women to ski
<br />. Deb Armslrong, Ski lnstructor & Coach and Olympic Gold Medal Winner
<br />. John Forsen, Video/Movie Producer & Director, and life-long skier
<br />. Christie King, WSSSM volunteer & marketing expert
<br />. Guy Lawrence. General Manager, The Summit at Snoqualmie
<br />. John W. Lundin, Ski Historian, and author of ''Early Skiing on Snoqualmie Pass"
<br />. Louell Skoog, Ski Mountaineering Epert
<br />. John Sutherland, WSSSM volunteer & ski and resort industry veteran
<br />. Hugh Armstrong, Co-Founder & Emeritr-rs Board Member
<br />. Dollie Armstrong, Co-Founder & Emeritus Board Menrber
<br />As a non-profit, WSSSM has developed broad and consistent support from 320
<br />individual and corporate donors across the state, including The Summit at
<br />Snoqualmie, Northuest Winter Sports Foundation, Ski Washington, K2 Skis,
<br />Mervin, and more.
<br />The museunr does not charge admission (aliaays FREE) and is a story-telling
<br />museum, digital hands-on museum. with our most popular exhibits on our State's
<br />Olympians, Washington Snow Sports Venues (ski area map), Ski Manufaciurers,
<br />Ski Mountaineering, Outdoors for All For-rndation, Nordic arrd Alpine Traditions,
<br />Avalanche Dogs, and nrore. The museum is run and staffed by 1-2paid staffand
<br />volunteers who put in over 2,700 volunteer hours each year.
<br />Over the last fewyears, \/e have done nrarketing partnerships for in person events
<br />at our own mLlseum as ia,ell as those outside the museurn. Most of the marketing
<br />efforts for these events have been via postcard, email, lvebsite, and social media.
<br />lf granted, if plan to use the lodging tax funds for our first-ever paid targeted
<br />internet, social media, and print campaign to support three marketing effortst
<br />1. General Museum Awareness/Marketing/Tourisnr/Visit Us Campaign which will
<br />change by season for 2021
<br />2, NewSnovr,boarding Exhibit Set to Open in 202'1
<br />3. 5th Anniversary Celebration
<br />2500 character.linil
<br />2l Supporting Kittitas County as a tourism destination.
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