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Response 3: Measuring Results* fbscrib€ how ycu will lyorcle ycJur eventiactivity/facility to altract fourists. We have found that "seeing is believing" r,r,fren it come to promoting the Park. At last we have a structure to photograph and advertise. lt is impressive in size and design and is the largest covered riding arena in WA and perhaps the northyresi. There are many features about it that make it fleible for many needs and uses, and it Wll be relatively easy to create strong mental images of howdifferent events can be held there. We will highlight all these features in pictures, ads, flyers, posters, videos, and other media to create even more buzzlhan is already happening. Our target market for these materials will be horse publications, horse show organizers. competing riders in various disciplines and event planners. 2500 character limt Application Questions: Part 3 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *ln 2021 we will underiake a much more active outreach to local businesses, schools, community organizations, therapeutic riding groups and economic development directors to develop jnterest in visiting and using the Park. ln addition we will continue to do the following We will distribute information about the local community and activities at the two major visitor traffic points at the Park: our visitors' registration booth and the show office u,,here event participants register. ln addition io the materials listed, we also provide Suncadia's activity calendar, Cle Elum dovr'ntown map, flyers and other information provided to us about local events and activities such as the Swiftr,r,later Cellars' concert series, the barn quilts tour, etc. The Park has a presence at the annual Suncadia Neighborhood Picnic and their Harvest Festival. We utilize the Chamber's channels to promote the Park and our calendar ol events such as on its uiebsite and weekly emails to members, have Park materials at the visitors center and place ads in their publications- The Park's Executive Director participates on the Dounrtown Association economic development committee to generate opportunities in upper county. However, we currently don't have enough staff to take an active role in many of the community events. As situations arise the Executive Director and others from Park management attend and participate in meetings with Cle Elum City Council and siaff, Suncadia senior management. Cle Elum Tourisnr Committee, Kittitas County Parks and Recreation, Cle Elum Dourntourn Association, Cle Elum Rotary Club, and Roselyn Riders. Finally, Park management is constantly meeting with horse group leaders around the state and region to promote the Park and \ork together to better the health of their sport and activities. 2500 oharacter lirit