LT-2021-003 - Laserfiche WebLink

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Response 1: ProjecVEvent*uescnptron Our busitress development goals for 2021 are to regain the nromerrtum ue lost in 202O due to Covid. Our assumplion is that activities can return to normal in 2021 and that any fallout from 2020 will be offset by penlup demand, so our overall goals remain largely the same as last year's appllcalion: ('1 ) Maintain and grow our large annual events for hunterljumper, eventing, reining. reined cow horse and rodeo disciplines. (2) Promote our newcovered arena that will open in 2021 and attract additional groups, disciplines and activities that require such a facility. (3) Continue to attract a wide variety of other Enqlish and \,1estern horse events and non-equine activities to maximize use of the facilities. We plan to develop and implemenl a very ambitious, multi-faceted marketing plan in 2A21 Io achieve these goals: 1. Develop and distribute up-to-date advedisenrents, pronrotional materials and progress reports, including drone footage of lhe covered arena. 2. Continue to significantly upgrade our new digital processing capabilities wlrich have been every uell-received by our user community in 2020. We need to explore or develop more flexible solutions to serve the needs of event organizers and recreational rides, as \ell as support management reporting. This initiative includes integration with handheld devices and introduction of digital mapping capabiliiies. 3. Develop and implement flexible temporary signage to improve raay-finding and use of facilities with the new covered arena and to facilitate emergency response. 4. Create an outreach program with local businesses and organizations lhat will increase visitor traffic to them and promote new horse and non-equine uses of the covered arena. 2500 r:harar:ler lirrii List of lntended Use of Funds* $5,000 Covered arena marketing ads, flyers, video and other materials $5,000 Program or purchase software for online processing, mapping and reporting $3,500 Temporary signage that helps visitors navigate and make efficient use of changing Park facili $1,500 Outreach business development program with local business and organlzations 2l Supporting Kittitas County as a tourism destination 1. Auay from their place of residence or blrsiness and staying overnight in paid accommodations; 2. f o a place fifty miles or more a\ €y from their place of residence or business for the day or staying overnight; 3. or from anolher couniry or staie outside of their place of residence or business. You must provide the evidence utilized in determining your projections. The Horse Park's mission is 1o build, promote, operate and sustain the premier destination for horse activities in the Pacifrc Northra,est.