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Response 3: Measuring Results* Application Questions: Part 3 Describe how you wiil pronote your evenyactivitylfacility to altract tourisls. We have a plan for targeting a larger audience by increasing our advertising and beautifying our Miss Rodeo Washington Pageant raebsite. We are looking forr,rard to having a custom websile ldrich will the site more user friendly and professional. We found that visitors to our \ffeb site only looked at the flrst page and exited. Also, during our research, rffe found that a professional website will rank better on search engines. We plan on drawing more attention by using a slide showwith logos, sponsor links, professional pictr-rres. which would include lifestyle photos. We plan on updating more often and directing our audiences to the r,veb site. We plan on creatitrg an enrail nerrcletter so that rnre will have more access to our audience to encourage attendance to our pageant and other events rir,€ might hold in Ellensburg. The Miss Rodeo Washington pageant has been held annually since 1963. During this time, we have had many Miss Rodeo Washington's place in the Top 10 at the Miss Rodeo America Pageant. ln the past 10 years, our Miss Rodeo Washington program has produced: Miss Rodeo America Katherine Merck 201 6, 1st Runner up Hannah Leib 2020. 2nd Runner up Beth Snyder 20'19,2nd Runner up Audrey Ramsden 2015, and Top'10 Katie Garfield 2011. Having a strong program generates jtrterest for the up and coming young ladies to attend our pageant and see ulrat it takes lo compete at such a level. The strategies we enrploy to assure we attract tourists from at least 50 miles away include social media, prini advertising, Royalty visits to rodeos across Washington State, Oregon, ldaho and other states jn the USA. This includes PRCA rodeos, NPRA rodeos, High School Rodeos. Our Royalty attend autograph print signings during their visits- Autograph prints will have information to direct them to our u,ebpage and social media. We plan on sending information to each contestant for sLtggested areas of interest. Places to shop and dine wl-rile they are in Ellensburg for the Miss Rodeo Washington pageant. Our vrebsite Wll have local accommodations page with links to overnight options throughout the county. Our annolrncer recognizes sponsors throughout the pageant. While contestants are sequestered. taking a test (or interviewing), friends and family are encouraged to discover Ellensburg, shopping and taking advantage of the local cuisine. and tour surrounding Kittitas Valley. 2500.haract-^r limt 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *The strategies we will use to assist in marketing all of Kittitas County as a tourist destination is using the designated logos for the Kittitas County Chamber of Commerce on all of our media. We will have brochures and maps available. We have some Ellensburg partners that r,r,e partner with. These currently are Kelleher, Julie Baugher Leather Design. We are interested in finding more partners. 2500 character limt 4.2 Promoting Local* BUSINCSS lbscribe hou ycu will gol]I]te lodging eslablishrer]ts, restaur:rnls. and business kraled irr l(tlitas huniy We will be promoting local business by giving information during the check in for pageant. We Wll have available maps and brochures. We will be using a local MC during our pageant uiho is very familiar with the Kittitas Valley and will promote and suggest areas of interest to visrt. 2500 chararter linit