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Future Plans*The Cle Elum Roundup Association is rebuilding its board of directors with leaders <br />and members who are focused on meeting the organizational mission of <br />strengthening our community through the traditions or rodeo. Additionally, the <br />board is utililng best business practrces along with policies and procedures ihat <br />will allowfor strategic planning and long-term self-sustainability. <br />Some of the immediate plans are: <br />ln 2019lte increased all ticket pricing to be in line wth PRCA level rodeos. <br />Additionally, vrc utilized prime pricing to encourage Friday night attendance. Ticket <br />sales uere almost double the income of the year prior and both performances were <br />sold out. <br />ln 2020 iue identified the need for increased seating capacity. We continue to wrcrk <br />with the facility to develop a plan for a longterm seating solution. This is a <br />substantial challenge due to arena location, space availability and the cost for <br />bleachers, site prep and installatiorr. The longterm benefits allowfor better self- <br />sustainability of not only our event biri that of our venue. We will create greater <br />revenue from an increased number of seats and tiered ticket pricing based on seat <br />location and per{ornrance. <br />ln 2021 we will continue to evolve our ticket sales with two performance and family <br />ticket packs, as well as rrr,orking in partnership with a local hotel to put together <br />packages to guararrtee overnight stays. <br />ln 202'1 ure wll utilize restructured sponsorship levels that better align our revenue <br />goals and offers consistent messaging to our donors. This will help to preserve <br />longterm donor relations, as r,r,ell as attract new supporters. There has been a <br />positive supporter response thus far. <br />ln 2021 vve will increase contestant participation. We are adding in a newWPRA <br />Breakatmy Roping event that is expected to draw large numbers of contestants. <br />Addilionally, vrc are vr,orking to increase payouts in all our events over the coming <br />years. <br />There is discussion to increase revenue and community support with annual <br />memberships, box seating, expanded events and nruch nrore in the near future <br />2500 character linit <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism.