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Response 2.1 * Response 2.2* Application Questions: Part 2 3llmpact \nhy lvarid lourists iravel to Kiititas Counly to aitend your evenuactivitytfacility? Year round visitor campaign: We will be utililng the recommendations from the Arnett Muldrow market analysis and dormtowr master plan to complete the campaign message but with the figures listed above of which is 23% of potential visitors to dowllowr Roslyn, r,re estimate this figure will increase during the summer weeks of the year. lf the Roslyn Dor,rrntown Association uses a conservative average annual number of visitors a|215 per vreek (more during peak season, less during slowseason) to accommodate for atr average throughout the year and calculates at 25% staying overnight(30% of travelers are leisure travelers per the tourism office): 215 travelers x 23% (siatistic from Arnett Muldrow study) x 52 weeks = 2,571 with 25% staying overnight = 643 annual hotel stays, plus estimated hotel stays. 643 annual hotels slays x121.74 {avg daily rate: STAR Report for the county accommodations) = $78,105 in hotel spending. 250C cltracter lin'il Dscribe the prior success o[ ycxrr eve]tlactivily/facilitv in atraction lourists. The prediction is that 8,608 people will visit from 50 miles away or more for events in dounrtowr Roslyn and outdoor recreation. This prediction could bring visitors to spend $178,960 in Roslyn. According to local survey results. 73% were vrsiting from 50 miles araay or more but only for a day trip and possibly overnight accommodations. According to ihe 2019 Dean Runyan report for Kittitas County, the average ependitures per person for day trip are $27 (6628 v27 = $178,960 in poiential spending). The Kittitas CoLrnty Chamber has done an outstanding job tracking the data and guiding the RDA's etforts. The Chambers and RDA will continue to do surveys, review google analytics, cash register sales comparisons, and tax receipts comparisons to verify the information. These are numbers provided to tell you the response of Roslyn's story. Yet, vve also have everyday successes throughout the year that \/e get to help influence that becomes revisited trips. Our success is the success of each business owner downtor,mr, or in the county as a wl'role. Roslyn Dowriown Association is a Washington State Main Slreet designated contmunity, and we embrace the full tourist polential and experience offering. From RDA hosted evenls and in providing additional support to other local everrts by numerous community groups and business ovlners. Through promotion. advertising, and marketing, we can tell a compelling story and stay consistent with our efforts and goals. 2500 characler linrt