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Response '1 : ProjecUEvent*uescnptron This application is for multiple events, and we put a major focus on each event to draw attendance from outside of the area, specifically from the Westside of the Mountains and Yakima Valley. The Roslyn Dorir,,ntowl Association has been the lead agency for downtown revitalization for many years. Each year, the Roslyn Dornntornn Association rrorks to e4)and its outreach to build partnerships and market doltntormr. Thousands of people visit the Roslyn douintorm annually because of its unique and authentic historical history and structures, great Restaurants, shopping. biking and hiking. and events. This application for Lodging Tax will assist the Roslyn Dovmtown Association in !rcrking with other entities to promote downtounr, these events, and boost promolions of smaller events. ln addition, the application will assist with funding a strong year-round marketing campaign for visiting dovwtor,r,n Roslyn and highlighting the revitalization work of the Roslyn Dovrintown Association. Promoting dotitnrto\/n Roslyn as a destinaiion has been a long-term goal, uhich. through a partnership with the Chanrber's tourism office and improvements to the dountowr. is coming to fruitjon. By building a campaign to feature the dor.ryntown and the many reasons to visit, wlrether it is for shopping and dining or as part of a visit to Roslyn for an event, the annual campaign will help create a consistency of message that will resorrate with visitors. The campaign to visit and enjoy downtor,u-t on a year-round basis wll create value-added advantage for events that occur in the do\tntowl core and business support of local stores and the potential business owrers. Traro specific projects will be a self-guided tour of dowrtolvn historic br-rildings and a 98941 Tips for Enjoying Roslyn. We will be conducting a project that will tell our story of our history and our downloranr. We wll be raorking with a content professional to r,wite the stories that will be promoted via brochures, blog stories, and r,rrebsite content. The target audience is..- Tourists that are attracted to Mouniain Towns and traditional or historical events Suncadia guests Central Washingion Area {outside of Kittitas County) Pierce and King Counties Western Washinglon Yakima Valley 2500 character ltnit List of lntended Use of Funds * DIGITAL MARKETING PRINT ADVERTISING/ MARKETING COLLATEML MATERIALS - SELF GUIDED TOUR VENUE BMNDING WEB DESIGi\UHOST/CONTENT 2l Supporting Kittitas County as a tourism destination 1. Away {rom their place of residence or business and slaying overnight in paid accommodations: 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight: 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.