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4.2 Promoting Local*Hustness lbscribe how you will gorrote lodging establishrents, restaurants. and busrness locatei in l(ttilas &Ltnty ln 2019, rare established a hotel partner, Holiday lnn Epress, and also \rcrked with Blue Rock Saloon to promote the event on their country themed evenings. Blue Rock also auarded pairs of tickets to their Trivia Night winners on a coliple different nights. That rrcrked well and drove more people to purchase tickets, but vr,e are looking at bigger ideas for 2021. Our plan is to establish a larger local business partner program to. in turn, promote one another on an even bigger scale this year. The event team is vrnrking on ideas currently on which businesses ra,rculd make great partners in cross-promoting through social media and on-site visitors. KVEC has invested in a brand new website in 202O that is also going to allow us to feature businesses such as hotels, restaurants, bars, and much more where we can help drive event attendee traffic to their small businesses as well during their stay. 2500 character limt 4.3 Host Hotel*ls there a host holel for your event or grant projeci? l{ yes. list the hotel. fNo F Yes {lt:trlri:cl irr;1 ye:l csill.;li';hlil. br;i .r.tiili,.t'./i,1r.,:i'r:r:';,::l it;;;;*t. 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*As Patriot Night Under the Lights grolr/s as an established annual event, we e{lect the event attendees to increase. We have the capacity to more than double our attendance as we proceed, so by making this a desired and memorable evenl \ie can become self-sustaining just by increased ticket sales. Horaever, as the event grorrs it also becomes more marketable to major sponsors and vre uork with a Sponsorship Corrsultarrt that specializes in event sponsorships to assisl in getrerating that funding each year. Through the growth opportunity in each of these areas, \€ plan to be self-sustaining in the next 3 years. 2500 characler lirii Application Questions: Parl 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation lf you lrad a plartned event in 2020. whether it was able io lake place ol'ni, please Cescribe any successes ancJ challenges vou experienced. ln early May 2A2A !!e were forced to make the event postponement decision with the siate's COVID plan that was established. Luckily, our headlining artist agreed to postpone and will come back in 2021 as \,t€ll, so that \,vas very good nerrc as there nas a lot of energy and excitenrent around his concert appearance. All our eveni partners have slood beside us as well in full support and are anxious to get rolling br 2A21. 2500 character linit