LT-2021-011 - Laserfiche WebLink

Home Browse Search

Response 3: Measuring Results* Application Questions: Part 3 Dscribe how you will prcxrote your eventractivity,{acility to attract tourists. Our Museum will be promoted in a series of r,rays to attract tourists to visit at a time they feel most comfortable to them. Since there are a number of current restrictions, it is important to make the organization accessible to everyone. By producing videos of monthly virtual lectures (and possible in-person lectures), along Wih exhibits, it will enable the museum stays accessible those who wish to examine and study Kittitas County history. The advertising also helps to promote this accessibility, along with points of interest that uould entice visitation of the area and museum. lt uould include highlights, such as a frequent "Did You Knovr/' feature on our u,ebsite wtren updaied that uould highlight an aspeci of local history about a person, place, event, or activity, or item in the collection, This \rculd be also featured in our ne\ sletter that individuals uould sign up for and that rrould highlight more in-depth stories of our eftibits, afilfacis, activities, and events, along wilh ongoing activities at our partner organizations. Online advertising uaruld be targeted toraard specific interests in the western United States, encouraging individuals to sign up for ihe neusletter, virtual (or onsiie) leciures, and to visit our vrcbsite and eventually the Museum. By featuring exhibits and highlights ihrough video and website updates. it is our hope to entice individuals to visit our museum and see items of interest to them. The lectures provide a different avenue to learn more about a specific topic on local history, in anticipation of a return to the Museum, but it uould invite attendees to visit the museum and stay in Ellensburg; a message that vrould also be echoed in our online advertising and neriusletters. We will measure our success through tracking sign-ups of the neusletter and lecture portals. the open-rate of the nerarslelter, the vievr,s of the videos, Google Analy,tics and tracking of the uebsite and respective social media insights and tracking. We will also track onsite visitation through our Attendance Log, which raie compare to the previous years to identify trends and adjust our advertising campaign accordingly. 2500 character linit 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?