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Response 1: <br />Project/Event*uescflptron <br />This project is designed to increase historic awareness, brand avrrareness, and <br />eventual tourism and attendance by continuing to apply new and exciting <br />promotions through social nredia nrarketing, online video and nermletter production <br />and distribution, and uiebsite development relating to Kittitas County history. <br />The project will focus on the development of virtr-ral lectures, with a tourism <br />promotion of Ellensburg and Kittitas County: possible promotion of onsite lectures <br />depending on guidelines wtrich rrould feature topics and entice visitation of the <br />area and museum; vvebsite updates for activities, including but not limited to virtual <br />and onsite leciures, making it more mobile friendly, "Did You KnoW' pages on <br />topics of local history questioned by frequent visitors and guests to the county, and <br />eftibits to be featured in 202 1 including irrigation, fair and rodeo, the Rodeo City <br />Roller Girls, banking history iincluding the Kitlitas Slate Bank, Cle Elum State Bank <br />and the Roslyn Bank Robbery), disastrous events (like the 1906 Floods in <br />Ellensburg and Cle Elum); and more. Videos will be developed to include personal <br />stories of newfeatures and stories relating to these topics and historic items and <br />incorporated on the website. All will be featured ihrough twice monthly newsletters <br />that will encourage individuals to stay irr Kittitas County and highlight infornration <br />related to the theme of that ner,rsletter. <br />This entire plan is focused on sharing information and encouraging individuals to <br />learn more about Kittitas County history wl'rile staying sale during these uncertain <br />times. Since many of our plans for 2020 had been cancelled or postponed unlil <br />2021 (and those plans even remain uncertain due to our limited capacity), raie are <br />pursuing a more-virtual opportunity to share our Museum and local history with the <br />raorld. Prior to the COVID-19 closure on March 16,2020, rrrc had corrtinued to show <br />a 25% increase in attendance per nronth. These numbers were reflected in 2019 <br />year-errd totals of 8,328 total visitors (5,426 came to viewthe exhibits only, with an <br />increase of 3B6 overthe prioryear). With onlyone cancelled lecture, ra,re had 1,956 <br />attend our annual lecture series (showing a decrease ol 144 from 2018 numbers). <br />By sharing our local history in these new formats. lre intend to draw interest in the <br />community from individuals from the entire western United States \ itro may be <br />planning upcoming trips. or are interested in history and our commLlnity. <br />2500 char:rcter lrrlt <br />List of lntended Use of Funds* <br />$8,400.00 Online Advertising <br />$1,260.00 Ad Production <br />$1 0,000.00 Video Production <br />$3,600.00 Newsletter Production and Distribution <br />$4,500.00 Website Updates <br />2l Supporting Kittitas County as a tourism desiination <br />1. Atmy from their place ol residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more a\,€y from their place of residence or business for the day or staying overnight, <br />3. or fronr atrother country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.