LT-2021-022-Miss WA - Laserfiche WebLink

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Response 3: Measuring Results* Application Questions: Part 3 fbscribe how you w'll prorote your evenUactivity/facilily to attract t(}rf isls. We have a plan for targeting a larger audience by increasing our advertising and beautifying our Miss Rodeo Washingtorr Pageant vr,ebsite. We are looking forward io having a custom ra,ebsite lrvirich will the site more user friendly and professional. We found that visitors to our \rcb site only looked at the first page and exited. Also, during our research, lte found thai a professional vvebsite will rank better on search engines. We plan on drawing more attention by using a slide showwith logos, sponsor links, professional pictures, vr,,lrich r,rould include lifestyle photos. We plan on updating more often and directing our audiences to the web site" We plan on creating an enrail nellsletter so lhat rir,e will have more access to our audience to encourage attendance to our pageant and other events ME might hold in Ellensburg. The Miss Rodeo Washington pageant has been held annually since 1963. During this time, we have had many Miss Rodeo Washington's place in the Top 10 at the Miss Rodeo America Pageant. ln the past 10 years, our Miss Rodeo Washington program has produced: Miss Rodeo America Katherine Merck 2016, 1st Runner up Hannah Leib2020.2nd Runner up Beth Snyder 2019,2nd Runner up Audrey Ramsden 201 5, and Top 10 Katie Garfield 2011. Having a strong program generates irrterest for the up and comir-rg young ladies to attend our pageant and see what it takes to compete at such a level. The strategies we employ to assure rre attract tourists fronr at least 50 nriles away include social media, print advertising. Royalty visits to rodeos across Washington State, Oregon, ldaho and other states in the USA. This includes PRCA rodeos, NPRA rodeos, High School Rodeos. Our Royalty attend autograph prinl signings during their visits. Autograph prints will have information to direct them to our webpage and social media. We plan on sending informalion to each contestant for suggested areas of interest. Places to shop and dine lthile they are in Ellensburg for the Miss Rodeo Washington pageant. Our rrcbsite will have local accommodations page with links to overnight options throughout the counly. Our announcer recognizes sponsors throughout the pageant. While contestants are sequestered. taking a test (or interviewing), friends and family are encouraged to discover Ellensburg, shopping and taking advantage of the local cuisine, and tour surrounding Kittitas Valley. 2500 character limt 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *The strategies we will use to assist in marketing all of Kittitas Counly as a tourist destination is using the designated logos for the Kittitas County Chamber of Commerce on all of our media. We will have brochures and maps available. We have some Ellensburg partners thai r,ve partner with. These currently are Kelleher, Julie Baugher Leather Design. We are interested in finding more partners. 2500 cluractet linit 4.2 Promoting Local*Bustness Llscribe how you will pronote lodging establishrrcnls. restauranis, and business located in l(ttitas OoLirrty We will be promoting local business by giving information during the check in for pageant. We will have available maps and brochures. We will be using a local MC during our pageant who is very familiar with the Kittitas Valley and will promote and suggest areas of interest to visit. 2500 lharacler linit