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Response 3:
<br />Measuring Results *
<br />Application Questions: Part 3
<br />Describe hottr you will prormle your evenVactivity/facility to attracl tourists.
<br />Attracting tourists starts with providing resources for their visit. We will develop an
<br />event Facebook page that will promote different components of the event,
<br />highlighting local partner activities, businesses, and accomidaiion options on
<br />DiscoverCleElunr.com. The majority of the paid marketing will be geo{argeted to
<br />audiences 50 miles or ntore from Kittitas County, in our main demographics of
<br />Pierce and King counties.
<br />To ensure that rae are attracting a large audience fronr outside of the county as
<br />opposed to local attendance, !1€ will track attendees via surveys at the event to
<br />gain data on where they are traveling from, their plans on lodging, and howthey
<br />heard about the event, to better pinpoint w,hat marketing strategies are most
<br />effective to reach these audiences in the future.
<br />Additionally, we will use ticket purchases, social media engagement, and M,ebsite
<br />traffic to gain data about attendees and where they are traveling from. We will also
<br />distribute print material in the community, as ne knowthat marry locals invite
<br />travelers from around the state to visit the area for lndependence Day.
<br />2500 character limt
<br />4lCollaboration
<br />lf your organization collaborates or has created partnerships with other organizations, groups, or other
<br />events, how is this accomplished?
<br />4.1 Collaboration *We Wll r.vork with the current 4th of July happenings in the area to cross-promote
<br />things to do dor,tntown before. after, and during the celebration. We currer-rtly
<br />partner with organizations throughout the year such as the Cle Elum Doltintoun
<br />Association, Suncadia Resort. the City of Cle Elum, Pioneer Beverage, local
<br />entertainers, PSE, Fish, PCC, The Nature Conservancy, our sponsors, and many
<br />others wtro have all epressed interest in being a part of this event in 2A21 and
<br />help push it out to their audiences.
<br />2500 character liml
<br />4.2 Promoting Local*Bustness
<br />4.3 Host Hotel*
<br />Describe how you vvill prorDte lodging establishnEnts, restaurants. and business locrled in l(ttiias C.unty
<br />We will link to DiscoverCleElum.com on our event page, and encourage travelers to
<br />eplore accommodation options and things to do during their stay in Cle Elum. We
<br />will partner with CEDA to promote the event and get local businesses prepared and
<br />excited to serve travelers. When the event date arrives, we will provide the Central
<br />Washington Visitors Guide, the Tribune's E4olore Kittitas County guide, and the Cle
<br />Elum Town Guide at our welcome table. We will also help directly support our
<br />Kittitas County businesses by choosing beer vendors. booth vendors, food truck
<br />options, and entertainers u/ho are local organizations and businesses.
<br />With a predicted number of 1,000 attendees at this event in 2021, including an
<br />estimation of 40% staying in local accommodations, r,r,e can multiply the vr,eekend
<br />ADR of $142.66 by 400, estimating $57,064 in lodging night revenues locally. This
<br />conservatlve esiimation is based off the assumption that visitors at the event will
<br />either stay Saturday night after the parade for the Sunday celebration, and does
<br />not include those who may stay Sunday night after the fireltorks show.
<br />2500 character liml
<br />ls lhere a host holel fc/r your evenl or qranl project? ll yes, lisl the lrotel.
<br />l- No
<br />G Yes. SLtricl-lrjja fir::;{rti i,ts.; in lii){lil.rtoi, i;:;l',,ve,r,tll l^rf: ,:ltr,ri.,rrr,1 !i.j::i(JLti'(;c:,
<br />5lFuture Plans
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