LT-2021-015-CEDA-Outdoor Expo - Laserfiche WebLink

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Response 1: ProjecVEvent*uescnptron List of lntended Use of Funds* Employee Travel & Training Social Media / Online Marketing Print Advertising TV Advertising / Radio Advertising Venue lmage Promo Computer Maintenance Expense lT Support Facility Hire (rental, sound sysiems, tvrc-r,ray radios, etc) Volunteer Training Transport (equipment transport & hire of busses) Speaker and Talent Fee PPE (sanitizer, portable restrooms, handwashing stations, masks) The Cle Elum Downtorm Association Outdoor Expo is a new event that \ ie are excited to offer, wlrich will provide an opportunity for recreation enthusiasts to e4clore, purchase and learn about the many diiferenl recreational offerings; retail and e4ceriential which can be eperienced in and close lo our city. The intent is to shoq tell and sell recreation that can be experienced and enjoyed in our centralized location within Washington State" The Expo Wll also provide the opportunity to netrrcrk and strengthen partnerships betu,een many local partners such as the Washington Horse Park, Washington State Parks, National Park Service, Federal Forest Service, WATrails Association. It lull bring together retail, nonprofit, government and private sector to provide valuable information on the resource u,e have to offer. ln addition. it will provide an avenue to encourage proper care and stewardship of our outdoor resources. Our experience during this past Spring and Summer with COVID restrictions has a brought an understanding that if we don't provide a \ €y to education and encourage sterilardship of our natural resources, they could be at risk for generations to enjoy. These resources are incredibly important in many ways, including attracting tourists and visitors to our area. The Cle Elum Dor,ta-rtonn Association is working with Todd Elsruorth, Director of Recreation Northwest to develop a blueprint wfrich will highlight the dou'ntor,m and surrounding recreational areas, educational opportunities and busirresses in a way that can be scalable in years to come. For the first year, our primary focus is to identify local recreational vendors; Cle Elum and counly-wide, and strategically plan and market the Expo to meei participation goals. We will utilize open spaces, lhe local parks. store fronts, streets and more to provide an interactive and fun event ihe whole family could participate in and enjoy. ln 2020, consultants from Arnett Muldrow conducted a community market analysis that determined a high demand of visitors in downtora,n CIe Elum. By using the previous calculations and using the information provided by the STAR report specifically for the county. it indrcaies an estimated 7% increase of weekly visitors in 2021 compared to 2019. These visitors' activities may include festivals and events, retail shopping, dining, outdoor recreation, and overnight stays. (Source: Star Destination Report, Kittitas Couniy Chamber of Commerce, Arnett Muldrow). ?500 characler;iilt