LT-2021-009-KVEC-Patriot Night - Laserfiche WebLink

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4.2 Promoting Local* 6USINCSS *rscribe how you will gorote lodging estabiislnerrts, reslaurants. alrd business located in l(ttitas &unty In 2019, ra,ne established a hotel partner, Holiday lnn Erpress, and also worked with Blue Rock Saloon to promote the event on their country themed evenings. Blue Rock also auarded pairs of tickets to their Trivia Night winners on a cotrple diflerent nights. That raorked well and drove more people to purchase tickets, but we are looking at bigger ideas for 2A21. Our plan is to establish a larger local business partner program to, in turn, promote one another on an even bigger scale this year. The event team is vr,orking on ideas currently on which businesses u,ould make great partners in cross-promoiing through social media and on-site visitors. KVEC has invested in a brand new website in 2020 that is also going to allow us to feature businesses such as hotels, restaurants, bars, and much more r,there we can help drive event attendee traffic to their small businesses as well during their stay. 2500 character linrt 4.3 Flost Hotel *b there a host holel for your event or qranl project? lF yes. lisi the hotel. lNo {r Yes. l-l.rf}frflct irl-,'i ycl er,lab!iilr:,rii^ ltul ,l;ii lravi-, 1;t'::;'t-'r;:l,rl ;,z;;;t:n. 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*As Patriot Night Under the Lights grows as an established annual event, \€ epect the event attendees lo increase. We have the capacity to more than double our attendance as we proceed. so by making this a desired and menrorable event Mre can become self-sustaining.just by increased ticket sales. Houever, as the event grows it also becomes more marketable to ma.jor sponsors and ririe rircrk with a Sponsorship Corrsultarrt that specializes in event sponsorships to assist in generating that funding each year. Through lhe growth opportunity in each of these areas, vr,e plan to be self-sustaining in the next 3 years. 2500 character limt Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation ll yot-i had a planned event in 2020. wlrether it was able lo lake plaoe or rrot, please describe any sucoesses and challenges you expelienced. ln early May 2A20 M€ were forced to make the event postponement decision with the state's COVID plan that was esiablished. Luckily, our headlining artist agreed to postpone and will come back in 2A21 as \.\ell, so that \ €s very good nerirs as there lrras a lot of energy and excitenrent around his concert appearance. All our event partners have stood beside us as rnell in full support and are anxious to get rolling Ior 2021. 2500 character linit