LT-2021-005-Gallery One - Laserfiche WebLink

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Response 3: Measuring Results* Application Questions: Part 3 Dscribe how you will llorrote your everVactivily/facility to allract tourists. We will utilize social media, marketing to arts lovers with other arts organizations around the state, and radio advertising to promote our events, e*ribits, overall brand, classes, and gift shop. All efforts will also include the regions identified by the Chamber of King, Pierce, and Snohomish Counties. We have three tourism audience/markets that rtre will target: 1. Our target audience is self- identified arts lovers and cultural tourists, those that have a proven propensity to attend art erhibits and events but are not airare of Gallery One. "l didn't know that ihere \ las an arts center in Ellensburg too, ue should go check out their studio tours!" The cultural tourist according to the 2018 Dean Runyan report averages $Z0O/day in spending. 2, Our secondary audience is age specific, millennials. 73 percent of Millennials "MEnt to engage a destination's arts and cultural assets"-the highest rated activity of importance. This generaiion is tech savvy and will be targeted through social media and online programming. 3. Our tertiary audience is comprised of those that are not traveling for specific arts eperiences but do see a* as a value added eperience. "We love to iaste wine and I also heard that there are lots of galleries in Ellensburg." These are cr-rltural tourists that rrrould likely listen to NWPB, attend an arts event with a friend or need a secondary activity while their partner is fly-fishing, hiking or floating the Yakima River. After reviewing the Chanrber's Strategic Plan, rive believe that our target markets overlap uell with their targei markets of Slow Doun and Savor, Leave the Crovrds Behind, and Business and Leisure. 2500 character lin'it 4lGollaboration lf your organization collaborates or has created partnershipswith other organizations, groups, or other events, how is this accomplished?