LT-2021-005-Gallery One - Laserfiche WebLink

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Response 2.1 * Response 2.2* Application Questions: ParL 2 lA,iry lvtuld lourists t,'avelto Kfrtitas ODUnty to altend your evenyactivityfacilily? We feei our marketing plan complements the other fantastic efforts that are happening in our county, we are grateful to have access to this funding to promote arts and culture in Kittitas County. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $2001 day in spending) and u,e seek to be a draw to that visitor wlrile always maintaining our integriiy through mission driven choices to support access to the arts for all. The appeal of the cultural tourist market is they typically spend more and stay longer than other types of U.S. travelers. The U.S. cultural traveler spends 60 percent more. approximately $1,319 per trip conrpared with $820 for domestic leisure travelers. The cultural lraveler also takes more trips than general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Arts 73 percent of Millennials "want to engage a destination's arts and cultural assets"- the highest rated activity of importance. Cultural interests also rate high in importance for Baby Boomers (64.8 percent) and Gen Xers {67.8 percent). More than t\nio thirds of all Millennials also rated "authenticity" in experiences as extremely important. Racially diverse and technologically savvy, the Millennial generation (born 1977-1994) - Americans for the Arts According to the,Travel lndustry Association of America, roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles from their homes can be considered "cultural tourists." Thirty percent of adults state that specific arts or a cultural or heritage event influenced their choice of destination on their last trip. Cultural tourism and the interest in culture among travelers--particularly affluent, active, and frequent travelers-- is on the rise. https://culturaltou rism.thegossagency. com/cu ltu ral-tourism-whitepaperi From the Chamber of Commerce- Nearly 37 percent visited [Kittitas County] for an event with an additional 5 percent visiting for art and history specifically. and in ranking the vacation-u,rorthy features of Ellensburg. respondents ranked visiting shops, museums and galleries in historic dolmtown \ iere at the top of their list. On MyEllensburg.com, vr,e have had a 39.96% increase in users on our Museums and Galleries page in the last year, showing traveler interest in this sector now more than ever. 2500 character linit fbscrii:)e the Fvior success of your eventactivilyrfaciity in atlraction iourists. Prior to 2020, our annual attendance had been grouing on average 10ok ayear. While individual events may have smaller audiences (PechaKucha 130, average class size is 12, etc) collectively over the course of a year, they add up. Our strength rs in our diversity of offerings, our consistent messaging and in our quality content. Below are the numbers that rale have collected through courrting attendance daily. 2019 201 8 2417 201 6 201 5 201 4 2013 25732 24955 29302 25480 22157 20635 16767 Data used to estimate our success is irrcluded in our methodology narrative below. 2500 character lirnt 3llmpact