LT-2021-004-Jazz in the Valley - Laserfiche WebLink

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Response 2.1 * Response 2.2 * Application Questions: ?arl 2 \ll.ity wonld iorrists lravel to ldititas krunly to altend your evenu:rctivilylfacilily? Covidl9 devastated festivals around the nation, rl,ith cancellation of many events much larger and with even more history than Jazin lhe Valley. lf all factors come together to allow a full 3 day traditional jnvitation festival, r.ve feel strongly that the pent up demand for festival attendance, coupled with the current low incidence of Covidl9 in our county will make travel to our area both attractive and feasible. Additionally, in an economy siressed by significant detrimental impacts in 2021 , our festival remains one of the best buys in the Pacific NW. 1. We underwite radio programs that promote Jaz throughor,rt the year and purchasing ads in ihe months prior to the festival, targeting our core audience and blanketing most of the stale. 2. We hope to refine our on-line neursletter (which is focused on past attendees) 3. We produce 7000 brochures and 250 posters that are distributed throughout the State and mail informaiion packets to Chambers of Commerces throughout in the Stale. 4. We distribute at least 75 of our posters to locations throughout the state. 30 of vr,hich go to wineries in Washington (many participate in the Wine tastings provided by Gallery One and the Clymer Museum during the festival weekend). 5. We developed an on-line neu,sletter largeted to past attendees, to keep our patrons engaged in what this year's festival will be offering as r,rell as other events in our area. 6. Through many of the on-line and social media ads we placed last year, we received valuable demographic information. Combining this with the email addresses from past ticket sales, we hope to direct market to this audience and request feedback on their festival experiences. (Currently the list numbers 865 email addresses) 2500 character linit lbscribe the priu success of your evenVadivily/facility in atlraction lourisls. -- We have a mailing list of over 1750 members, 36% (634) of rrhich have addresses outside of our county and which span across the Urrited states and British Columbia. The out of county addresses are all from past attendees of the Festival ralro requested to be on the lisl. -- We are a three-day festival with Friday and Saturday nights events going until midnight. Most attendees from more than 50 miles away choose to stay overnight; be it in local lodging establishnrents or with friends that live in the area. -- Based on knou,n lp codes associated with our ticket sales, at least 53% or our tickets sold were to out of couniy residents.(See Exhibit A1 ) -- Of those r,tfio completed our survey at the festival: - 38% had Kittitas Colrnty lp codes - 620/o of respondent's Zp codes uere fronr outside of Kittitas County Of that number: - 2o/o slayed in an RV Park in Kittitas County - 6% stayed '1 nights in paid accomnrodations - 24% slayed 2 nights in paid accommodations - 6% wiih frlends or relatives in Kittitas Counly - 62% didn't report -- ln summary, our data strongly suggest that 55-60% of our attendees live outside Kittitas County 2500 character linit 3llmpact